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MEBUS
MEBUS
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Quiz for MEBUS
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
What are some reasons specialty labels are successful?
They do not rely as heavily on traditional forms of promotion, like video
Better concentration on genres than Indie and Major Labels
They do not compete directly with mainstream music
Movie studios are always consistent clients, of classical music labels
2
Why are artists are inclined to join a major label?
Ability to afford funding elaborate records with the best producers/artists
The Security of knowing there are sufficient funds for marketing
Large Cash Advances
Prestige of being associated with a label
3
What are the three levels of membership for the Recording Academy?
Voting, Associate, and Student
Voting, Associate, and Professor
Voting, Partner, and Student
Voting, Artists, and Producers
4
A&R executives are responsible for discovering and signing new talent
False
True
5
____ is responsible for producing any materials necessary to execute a marketing campaign
Advertising
Creative services
Distribution/Sales
Video Promotion
Publicity
Product Management
6
The RIAA is best known for the Grammys
True
False
7
What are some advantages of Indie Labels?
Brand name awareness and consumer loyalty that is rare among majors
More exposure on social media platforms for younger audiences
Strong connections with local radio stations, and publicity outlets.
Vintage-like studios that offer innovative sound
8
What are the three major labels?
Universal Music Group, Sony Music Entertainment and Warner Music Group
Universal Music Group, Danny & Keith Music Label and Warner Music Group
University Music Group, Sony Music Entertainment and Warner Music Group
Walt Disney Music Group, Sony Music Entertainment and Warner Music Group
9
What are two common backgrounds record label CEOs' have?
Lawyer & Marketing Management
Producer & Lawyer
Lawyers & Sales
Producer & Engineer
10
Many Labels are concentrating more on publicity because it's so much less expensive than promotion
True
False
