Pick out the slogan for this product

Harvey's makes your hamburger, a beautiful thing

A national brand is...

a product product which is branded by a manufacturer's brand, supported by heavy advertising

What is a "target market"

All the characteristics of the customers you are selling to

Some examples of demographics are

age, gender, marital status, income

Attention, Interest, Desire, Action

Product, Place, Price, Promotion

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Marketing!

18 termsStudBud Administration

A quiz to review introduction to marketing terms and concepts

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Questions 18

Answers

1
A trademark is an example of a logo
true
false
2
Pick out the slogan for this product
That's so Canadian
Harvey's. Canada's best tasting burger
Harvey's makes your hamburger, a beautiful thing
Harvey's burgers go from the grill to a freshly toasted bun
3
A national brand is...
not very recognizable
a product product which is branded by a manufacturer's brand
supported by heavy advertising
is made in another country
4
Branding is establishing _________ for a product that differentiates it from the competition
price
impact
a name
identity
5
Another word for generic brand is...
famous brand
private brand
"no name" brand
corporate brand
6
Coca Cola is an example of a national brand
true
false
7
What type of ad style is this an example of?
infomercial
desire
emotional
testimonial
8
What is a "target market"
psychographics
age and gender
All the characteristics of the customers you are selling to
demogrphics
9
Another word for private brand is a "store brand"
true
false
10
Some examples of demographics are
opinions, attitudes, lifestyle
location, attitudes, gender, lifestyle
age, gender, marital status, income
desire, location, gender, age
11
Heinz ketchup is an example of a national brand
false
true
12
Only a particular retailer can sell the private brand
true
false
13
AIDA stands for
Attention, Interest, Desire, Art form
Attention, Interest, Design, Action
Attention, Internet, Delivery, Action
Attention, Interest, Desire, Action
14
An example of a private brand is
Pepsi
Dove soap
"President's choice"
Heinz Ketchup
15
A logo is...
the symbol of the brand
is not usually registered
a pitch
a jingle
16
Brand name is the letters, numbers or words that can be
identified
verbalized
copied
changed
17
The 4 P's are:
Product, Place, Productivity, Price
Product, Price, Packaging, Productivity
Product, Place, Price, Promotion
Product, Place, Patience, Promotion
18
This is an example of
an emotional ad
an action ad
an infomercial
a celebrity endorsement

Marketing! Flashcards | StudBud