Marketing PS2

Question 1

Regarding competitive advantage, answer the following, which are correct?

Accepted Answer

by differentiation is when a brand focuses on being different than compet, represents something that a brand has and that is perceived as being uniq, based on focus strategy is when brands choose niche markets to target., based on cost leadership is when a brand wants to increase profits by red

Question 2

Which segmentation criteria does the coca cola company use for COKE 0 when claiming « for men Zero sugar great taste »?

Accepted Answer

demographicandbehavioural

Question 3

The drama growth in the world&#x27;s pop raises questions about sustainability, although it may represent _______for market

Accepted Answer

Opportunities

Question 4

Market segment is best described as? Which are correct?

Accepted Answer

a group with shared characteristics which has implications for marketing, a differing group of people with the same consumption characteristics, a group of similar people

Question 5

One of the objectives of many marketers is to build a strong brand. Which are true?

Accepted Answer

have + effects on consumer perceptions and preferences, leading to consum

Question 6

The three levels of product DOES not include:

Accepted Answer

Virtual product

Question 7

Which one is more correct ?

Accepted Answer

Price should be set so that the highest value for the customer is reached

Question 8

A multi-channel, hybrid retailing strategy

Accepted Answer

makes use of various modes of contact with the customer

Question 9

The marketing process in an organization involves

Accepted Answer

Segmentation, targeting, and positioning, Implementation and control, Marketing research, Marketing mix

Question 10

Which of the following is not a targeting strategy?

Accepted Answer

Mass-market strategy, Mainmarketstrategy

Question 11

The reasons for marketers to conduct environmental analysis are, which are correct?

Accepted Answer

It provides information for external analysis of the business only.

Question 12

One of the main risks of changing a product packaging for a brand is that

Accepted Answer

Existing customers may not recognize the product anymore

Question 13

Which of the following is an advantage of segmentation; which are true?

Accepted Answer

It avoids the need for the companies to advertise their products., It gives companies opportunities to enhance their profit.

Question 14

What is not a primary goal of working with a distribution channel ?

Accepted Answer

To keep control over prices

Question 15

The depth of a product line refers to which of the following?

Accepted Answer

The number of variants that is offered within the product line

Question 16

Consider the following elements drawn from a SWOT analysis of Zara. Which are true?

Accepted Answer

Having a strong brand name represents an opportunity for the brand, Having to deal with small publicity budget is a weakness of, Fast moving fashion trends represent an opportunity for the brand.

Question 17

Which of the following is not a behavioral variable?

Accepted Answer

lifestyle

Question 18

Adapting pricing to market variations

Accepted Answer

Is independent of transportation modalities

Question 19

Regarding SWOT analysis, which of the following are true?

Accepted Answer

"What do your competitors do better than you" = T from the environment, “What trends may have a positive impact on your business?” = O, "What unique capabilities do you possess?”= S

Question 20

The strengths of a brand’s position in the market place is built on all of the following elements, except

Accepted Answer

Brand heritage

Question 21

Which is incorrect? A consumer-focused company focuses on

Accepted Answer

Offer low price products

Question 22

Indicate whether the sentences below are true or false. Which of the following are true?

Accepted Answer

risk of investing on a fam brand name: if one of the brands has neg reput, Legal protec of a brand names: provided through registration of a brandmark, Strong brands can leverage + perception from the brand to brand extensions, symbolic value of brand: providing clients with the O for self expression

Question 23

Brand equity is said to measure

Accepted Answer

The strength of the brand in the market place

Question 24

Which intermediary comes later in the retail channel ?

Accepted Answer

A wholesaler

Question 25

Regarding customer value, indicate the incorrect choice

Accepted Answer

implies: a product or service has to be of highest possible quality.

Question 26

Which of the following elements matters less in setting an initial price level ?

Accepted Answer

Inflation

Question 27

What is meant by "getting and keeping close to customers"?

Accepted Answer

Finding out customers&#x27; current and future needs

Question 28

Regarding the environmental scanningtools, indicate the incorrect sentence.

Accepted Answer

SWOT analysis is done to perform internal analysis.

Question 29

Which could be considered an internal element of price setting:

Accepted Answer

The cost of production

Question 30

for the sports beverage market, which includes entrants such as Gatorade, Coke and Pepsi, what descriptor do they use

Accepted Answer

behavioral

Question 31

Product positioning is?

Accepted Answer

Design product offerings+ marketing prog with competitive adv in the target

Question 32

Regarding the evolution of marketing concepts, indicate the incorrect statement.

Accepted Answer

The production concept assumes that having quality goods is enoughto sell

Question 33

Considering the major segmentation variables, which of the following alternatives is incorrect

Accepted Answer

Lifestyle, personality, and age are examples of psychographic segmentation

Question 34

___ aims to balance the pursuit of business goals with consumer satisfaction and society&#x27;s long term interests

Accepted Answer

Societal marketing

Question 35

It is expected from a consumer-focused company to; which are correct?

Accepted Answer

Understand what consumers’ expectations are., Build consumer loyalty through long-term relationship with consumers.

Question 36

Which one is more correct ?

Accepted Answer

Price should be based on the overall marketing strategy

Question 37

the design a single product-marketing program that thinks will appeal to the largest numb of consumers, target strat:

Accepted Answer

mass-market strategy

Question 38

A good brand name does NOT need to take into account which of the following dimensions

Accepted Answer

Be well known by potential consumers

Question 39

A product line refers to

Accepted Answer

Group of products that are closely related in terms of functions + benefits

Marketing PS2

Questions 39

Marketing PS2

Questions 39