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old ITB_M&M_T8 Flashcards | StudBud

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The term marketing refers to:

Companies create ______ for customers and build strong customer _______ in order to capture value from customers

old ITB_M&M_T8

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Questions 6

Answers

1
Companies create ______ for customers and build strong customer _______ in order to capture value from customers
none of the above
value, relationships
products, discounts
ads, campaigns
2
The term marketing refers to:
planning sales campaigns.
a philosophy that stresses customer value and satisfaction.
advertising and promotion activities.
new product concepts and improvements.
3
The five alternative concepts under which organizations design and carry out their marketing strategies
Brand extensions, profits through volume, supplier needs, product, selling
None of the above
The production, product, selling, marketing, societal marketing
The production, selling, marketing, societal marketing concepts, supplier
4
customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance
societal marketing orientation
selling orientation
marketing orientation
production orientation
5
In societal marketing firms focus on __________ relationships with __________.
long-term; customers and stakeholders
long-term; customers
short-term; customers
short-term; customers and stakeholders
6
In order for exchange to occur:
each party must have something of value to the other party.
a profit-oriented organization must be involved.
a complex societal system must be involved.
organized marketing activities must also occur.