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Comm Research Final Exam
Comm Research Final Exam
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This is the Fall 2016 Com Research Final Exam
Flashcards
12 cards
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Practice quiz
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Questions
12
Answers
1
The word "research" comes from what Middle French word?
systematic
retain
communication
recherche'
2
When respondents are recruited to take a survey together at a central location this is a ...
targeted respondent survey
group-administered survey
focus-group survey
centralized survey
3
Literature reviews typically cover ....
book reviews and article abstracts
material published in the last 25 years
what other scholars have written on a given subject
novels, short stories, and poetry
4
Snowball samples and purposive samples are types of ...
nonprobability samples
random numerical samples
hetereodox samples
elastic samples
5
In their attitude toward ideological research, the scientific community typically ...
frowns upon it
exalts it
encourages it
pays for it
6
Which of the following ways of knowing does communication research rely on?
the scientific method
numismatics and philology
authoritative analysis
metaphysics
7
Communication departments at universities were not established until ....
the Great Depression demonstrated that they were needed
newspaper publishers agreed to help fund them
the 1920s
the Cold War in the 1970s
8
What is the most common technique for controlling how a search system interprets queries?
keystroke recording
Boolean logic
Arthurian logic
matrix directives
9
Studies using these methods produce data that can be summarized in non-numerical ways.
Convenience Methods
Random sample methods
Qualitative Methods
Quantitative Methods
10
Focus groups are ..........
group discussions on a specific topic without a moderator
illegal in nine states,
conducted with moderators
used as a last resort because they are so expensive
11
Should reference materials be cited in research papers?
yes, if the materials are available
usually not
yes always
yes, if funding for the research allows them to be cited
12
Qualitative research ....
using words to describe data and findings.
is outdated.
requires large data sets
uses larger data sets to describe findings.