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Research Methods Quizz Flashcards | StudBud
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Research Methods Quizz
Research Methods Quizz
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Questions
30
Answers
1
Variables that either “stand between” the IV and DV or moderate the influence of the IV on DV are called...
Alternative variables
Null variables
All options listed
Mediating variables
2
A type of observational study that analyzes data from a population at a specific point in time is...
Experimental study
Cross-sectional study
All options listed
Longitudal study
3
The transformative paradigm is also called...
Constructivism
Positivism
Postmodernism
Realism
4
The research philosophy that starts with a theory, collects data, and then makes necessary revisions is called
Constructivism
Realism
Positivism
Pragmatism
5
The function that occurs when the researcher has limited knowledge about a marketing situation is...
The diagnostic function
The descriptive function
The predictive function
The exploratory function
6
Epistemology asks...
What is the world like?
All options listed
How should we treat our values when doing research?
How can we know what we know?
7
Axiology asks...
All options listed
How can we know what we know?
How should we treat our values when doing research?
What is the world like?
8
The _______ is conducted to gain a better understanding of a situation or phenomenon, or investigate an opportunity.
Mixed research
Research design
The research purpose
Hypotheses
9
A brief summary of the contents of a study that allows readers to quickly check essential elements of project is called
Literature review
Constructivism
All options listed
Abstract
10
If your research starts with a theory, and you design a research strategy to test that theory, you're dealing with...
Deductive approach
All options listed
Inductive approach
Abductive approach
11
The research that involves both qualitative and quantitative data designs is...
Quantitative approach
Qualitative approach
All options listed
Mixed method approach
12
The importance of a good introduction for a research project is to...
All options listed
Reach out to a specific audience.
Create readers' interest
Establish the issue or concern leading to the research problem
13
What are the brands that depend on marketing research?
Lego
All options listed
McDonald's
Starbucks
14
Research that is conducted to address a specific marketing decision for a specific firm or organization is called...
Basic marketing research
Mixed research
Principal marketing research
Applied marketing research
15
Exploring and understanding the meaning individuals and groups ascribe to social or human problems is referred to...
All options listed
Quantitative approach
Mixed method approach
Qualitative approach
16
Research that sees reality as external, but not directly accessible through our observation and knowledge of it is...
Constructivism
Positivism
Realism
Pragmatism
17
Ontology asks...
All options listed
What constitutes a good-quality data?
What is the nature of reality?
What is considered acceptable knowledge?
18
Knowledge based on experience is called...
A priori
A posteriori
A parrot
A preori
19
"Eating an apple every day will have a positive effect on loss of body mass" is an example of...
All options listed
Null hypothesis
Research objective
Alternative hypothesis
20
The ____ is a plan that is used to address the research problem, question, and/or hypotheses.
The research design
Hypothesis
The research purpose
The research question
21
When research relies as much as possible on the participant’s view of the situation being studied, then it is...
Positivism
Pragmatism
Realism
Constructivism
22
The application of the scientific method in searching for the truth about marketing phenomena is called...
Marketing principles
SWOT analysis
Marketing process
Marketing research
23
"What is the demographic profile of the credit union's investors?" is an example of...
Hypothesis
The research purpose
The research question
Mixed research
24
"There is no significante difference between eating an apple and loss of a body mass" is an example of...
Null hypothesis
Alternative hypothesis
All options listed
Research objective
25
A research design that involves repeated observations of the same variables over short or long periods of time is called
Experimental study
Cross-sectional study
All options listed
Longitudal study
26
Data that are historical and already assembled and require no additional access to research respondents are called...
Interview
Primary data
Secondary data
All options listed
27
Testing objective theories by examining the relationship among variables is referred to...
Mixed method approach
Qualitative approach
Quantitative approach
All options listed
28
Knowledge based on sense is called...
A preori
A priori
A posteriori
A parrot
29
If you collect data to explore a phenomenon and identify themes, you're dealing with...
Abductive approach
All options listed
Inductive approach
Deductive approach
30
If researchers are free to choose methods, and techniques that best meet their research objectives, they are following
Positivism
Constructivism
Pragmatism
Realism
