CI sources and MR

Question 1

The most important reason to gain deep customer insights is

Accepted Answer

to create meaningful relationships with customers

Question 2

Searching through large amounts of digital data to find useful patterns or trends

Accepted Answer

Data mining

Question 3

Provide insights into what people think and feel about a topic

Accepted Answer

Qualitative data

Question 4

The pattern of change in consumer behavior that leads to changes in marketing activity is

Accepted Answer

Marketing trend

Question 5

A group of six to nine people with whom an interview is conducted

Accepted Answer

Focus group

Question 6

Characteristics such as age, gender, and income, of a specific group of people are called

Accepted Answer

Demographics

Question 7

Gathering, storing, and using customer data for marketing directly to customers is

Accepted Answer

Database-marketing

Question 8

Data which already exists and can be found in a variety of sources

Accepted Answer

Secondary data

Question 9

Pieces of information gained through research are

Accepted Answer

Data

Question 10

The organized system of gathering, sorting, analyzing, evaluating, and distributing info is

Accepted Answer

Marketing-info system

Question 11

Marketing analytics is

Accepted Answer

measuring, managing and analysing performance data

Question 12

The facts and figures from which CI conclusions can be drawn

Accepted Answer

Quantitative data

Question 13

Gathering and analysing information to help make good marketing decisions

Accepted Answer

Marketing research

Question 14

What can affect international marketing research?

Accepted Answer

availability of good quality secondary data

Question 15

How can a small company gather marketing insights?

Accepted Answer

all of these

Questions 15