Which of the following situations presents a business threat to a company:

a competitor obtains a bank loan

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Entrepreneurship 1 Unit 3 Review

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Answers

1
Which of the following is an important benefit of marketing plans:
they help recruit
they ensure a yearly profit
they develop exciting products
it helps obtain funding
2
Which of the following is an external threat that a company might identify:
declining unemployment
falling interest rates
raising interest rates
increasing GDP
3
Which of the following is often included in the marketing plan's situation anaylsis:
SWOT chart
list of proposed strategies
list of company's marketing objectives
performance standards
4
Selecting a target market based on very specific criteria that limit the audience are:
target auditing
income segmenting
niche marketing
market planning
5
Marketing strategies are designed & implemented for the overall purpose of:
increasing business profits immediately
achieving planned goals
improving management techniques
changing the image of business
6
When sellers offer 1-size-fits-all products, they are using:
demographic segmentation
market segmentation
mass marketing
mass productions
7
Which of the following situations presents a business threat to a company:
a competitor recalls a defective product
the government drops interest rates
sales for products increase
a competitor obtains a bank loan
8
P&G's offers different types of soaps in a several prices::
market segmentation
geographic segmentation
direct marketing
industrial marketing
9
Which of the following is a part of the place element of marketing?
offering warranties
using sales promotion
choosing distribution channels
extending credit
10
Businesses that segment the market based on psychographics are grouping people according to:
education
occupation
lifestyles
marital status

Entrepreneurship 1 Unit 3 Review Flashcards | StudBud