Social Media Marketing Vocab

showing paid content to users in a way that looks organic

content that spreads exponentially on social media

a particular group of consumers at which a product or service is aimed.

content that ages well and maintains its value over time.

the easiest way to find customers searching on Google for precisely what you offer.

how social media managers track conversations around key topics, terms, brands

a marketing arrangement by which an online retailer pays commission to an external person for traffic or sales generated

is the technique of adjusting your ad content based on the location of a user.

a social media ad that doesn’t appear on the advertiser’s timeline.

the data used to assess the impact of social media activity on marketing campaigns and a company's revenue.

a way of connecting your posts on social media to other posts on the same subject or trending topic.

How many people see your post. One person is only counted once even if they see the post multiple times.

technique of hopping on current events with your social media content

content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

type of Internet advertising that delivers promotional messages to a customer according to their specific interests

tells you how much a post is motivating people to interact with it.

a form of social media advertising in which a brand pays to show a social post to people

the number of users who visit a given website or page

measures how many times your post has been shown in users’ feeds.

statistical data relating to the population and particular groups within it. age, gender, income ect

How many times your ad was shown to the average user in your target audience.

Brand Awareness is the level of familiarity consumers have with your brand

is content that’s likely to get users to share it with their networks

the technique of targeting ads at users who have interacted with your page or website before

how many times the app has been installed and opened

the percentage of users who see your post or ad, and who then take a specified action.

all content posted on your social channels without paid support. That is to say, using the free tools pro

Fan created content promoting a brand

an ad model where you pay each time a user clicks on your ad.