How do advertisements ATTRACT ATTENTION?

Colour, celebrity, layout, size, presenting shocking facts.

What are the features of an effective ad?

eye catching imagery, evocative headline, call to action

How do ads INTEREST the consumer?

establishing a need, hinting at something special; benefits

How do ads encourage you to take ACTION?

By having a powerful call to action, such as, "BUY NOW!"

Why do effective ads need a strong headline?

Because it captures the viewers attention

How do ads create DESIRE for the product?

Celebrity endorsement, testimonials, sense of urgency

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Advertising Quiz Friday

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Let's test your knowledge of the AIDA model, visual techniques and the features of effective advertisements.

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Questions 10

Answers

1
How do advertisements ATTRACT ATTENTION?
Colour, celebrity, layout, size, presenting shocking facts.
By having a strong call to action
They insert your name into the headline
They are openly offensive until they finally get you to look
2
Which technique is used in this ad?
Name calling
Direct Gaze
Repetition
3
What are the features of an effective ad?
A series of cool facts and a gory image
A statistic, two slogans, and three images
eye catching imagery, evocative headline, call to action
blood, the colour yellow, and a mad hatter
4
How do ads INTEREST the consumer?
establishing a need, hinting at something special; benefits
Funny quotes and a strong call to action
They make no effort to engage; "hard to get" effect
They charge the viewer money for every second they look
5
Why should ads use prominent branding? (show their logo)
So consumers can differentiate between other products
All of the above
Because consumers will remember it
Because consumers will associate it with a certain quality
6
How do ads encourage you to take ACTION?
By showing an interesting statistic
By threatening people
By having a powerful call to action, such as, "BUY NOW!"
By encouraging them to think carefully before buying
7
Which technique is used in this ad?
Repetition
Colour
Direct Gaze
8
Which technique is used in this ad?
Direct Gaze
Colour
Repetition
9
Why do effective ads need a strong headline?
Because everyone likes to read things
Because it captures the viewers attention
Because a strong headline demonstrates a quality product
Because I said so
10
How do ads create DESIRE for the product?
They use catch phrases like, "you know you want me"
They put in a picture of Harry Potter
Evocative headline and eye catching images
Celebrity endorsement, testimonials, sense of urgency

Advertising Quiz Friday Flashcards | StudBud