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BUS 4653 Ch 1 The Scope and Challenge of International Marketing Flashcards | StudBud
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BUS 4653 Ch 1 The Scope and Challenge of International Marketing
BUS 4653 Ch 1 The Scope and Challenge of International Marketing
15 terms
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StudBud Administration
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Created by Dr. Veselina Yankova
Flashcards
15 cards
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Questions
15
Answers
1
Which of the following organizations seems better equipped for internationalization?
That focuses its production activities on the home market
That has few competitive offerings at the global level
That sells only to foreign customers who contact the firm
That has a production capacity much greater than home demand
2
Which of the following is a controllable element for an international marketer?
Cultural forces
Geography and infrastructure
Channels of distribution
Level of technology
3
An international marketer must deal with at least two levels of uncontrollable uncertainty.
False
True
4
Which is the most critical difference between domestic and international marketing?
The difference in marketing theories being followed
The different concepts of marketing
The environment in which marketing plans must be implemented
The difference in marketing principles being followed
5
Which of the following characterizes a globally aware manager?
Discarding one's home culture's standards
Tolerating cultural differences and accepting differences
Accepting the cultural ways of others as his or her own
Controlling any influences of global cultural standards
6
Which of the following is an uncontrollable element for an international marketer?
Firm characteristics
Research
Price
Level of technology
7
What's the most profound change for firms at the global marketig stage of internationalization?
Firms treat the world, along with home market, as one market
More than half of the firm's revenue is from domestic market
Domestic demand exceeds the firm's production capacity
Sales to foreign market are made when goods become available
8
... is an unconscious reference to one's own cultural values, experiences, and knowledge.
Holism
Self-reference criterion
Xenocentrism
Orientalism
9
The difference between domestic and intern marketing is in the different concepts of marketing.
False
True
10
Smaller home markets and larger production capacities appear to favor internationalization.
False
True
11
A firm's international marketing effort because of temporary surplus in the domestic market is:
global marketing stage
infrequent foreign marketing stage
no direct foreign marketing stage
regular foreign marketing stage
12
A company's products reach a foreign market without any conscious effort from the firm is:
infrequent foreign marketing stage
regular foreign marketing stage
no direct foreign marketing stage
international marketing stage
13
The geography and infrastructure of a country are uncontrollable factors.
True
False
14
The primary obstacles in international marketing are a person's _____ and an ethnocentrism.
self-reference criterion
moral
holism
feelings
15
International marketing is selling of goods and services to consumers in more than one nation.
True
False
