Marketing Test 1 Review

The customer is the focus of the marketing mix. 

A store policy states "We accept only cash."  What utility does this policy affect?

Marketers study what customers want and need, then they _____.

The role of marketing is to:

Adding value to a product is how marketers say "adding utility". 

The three forms of biz ownership are:

Marketers change the products they offer in order to:

The same marketing mix can meet the needs of ALL customers.

Which type of business customer is the state legislator?

You buy a gift for a friend.  Your purchase is part of which of the following markets?

Resellers that buy products to sell to other businesses are called:

Everyone in a mass market has similar wants and needs for a particular product.

A factory turns steel, plastic, and glass into a car.

Everyone who needs or wants a product is part of the market for that product. 

A need is different from a want in that a need _____.

Customers needs and wants are affected by changes in the econ, tech, & social trends. 

All of the following are terms for the biz market EXCEPT:

Marketing focuses on the customer because:

The price of an item in dollars may be different from the value it has to an individual. 

Money makes exchanges easier than barter because money:

Segmenting a market makes it easier for marketers to follow the marketing concept and satisfy

A furniture store provides delivery.  Which utility? 

The marketing concept also says that businesses should satisfy customers even if that means - %

The selling function supports the marketing concepts by:

A TV, TV repair, and a TV message to buckle your seatbelt are all examples of? 

A store provides demonstrations on how to use a new kitchen appliance. Which utility?

Which of the following is NOT one of the uses of money?

A coffee shop decides to open at 5AM to accommodate early commuters. Which utility?

Sole Proprietorship offers the biz owner the most profit with the least responsibility. 

Getting more ice cream delivered when the store is running out part of this marketing element:

A business customer uses the products it buys for all of the following reasons EXCEPT:

Promotion focused on promoting a positive image of the company is called: 

The marketing function, ____, is also called marketing research.

The marketing function that specializes in developing goods and services is called: 

Distributino includes marketing which of the following tasks.

The consumer market is sometimes referred to as:

Which type of business customer is a construction company?

Which is NOT a definition of the term consumer? 

The role of the production function in a biz is to:

The management function of a business can be described as:

The main purpose of market segmentation is to:

A customer takes clothes to the dry cleaner to be cleaned Which util. is dry cleaning providing