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Entertainment Marketing Flashcards | StudBud
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Entertainment Marketing
Entertainment Marketing
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Questions
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Answers
1
Which company is an example of controlling a large portion of the entertainment media?
Google
Walmart
Apple
Disney
2
Why do entertainment companies study trends?
To create the most expensive products
To avoid changing their strategies
To decrease the variety of products they offer
To adapt and keep consumers interested
3
Which of these TV shows was produced by Netflix and is one of their biggest hits?
Stranger Things
Breaking Bad
Friends
Bluey
4
What is a key factor that influences how entertainment is marketed to the public?
Trends and consumer demand
The Economy
Geographic location
The weather
5
How many companies control the majority of media today?
1
50
5
10
6
How much are the big 5 media companies worth?
$400 million+
$1 billion
$25 million
$400 billion +
7
What is the primary goal of the entertainment industry?
To provide news updates
To provide education
To provide diversion, excitement, and amusement
To create technological innovations
8
Which of the following is an example of a trend that has gone out of style?
Tik Tok
Streaming services
Virtual reality headsets
Pokemon Go
9
What’s one challenge entertainment companies face when trying to sell to the public?
All content is free
Customers want more advertisements
People always want new content
There’s not enough competition
10
Which of the following is NOT an example of the entertainment industry?
Theme parks
Music concerts
Video games
Healthcare services
11
What is entertainment marketing?
A technique for creating online games
Developing, promoting, and distributing entertainment products
A way to review the latest movies
A type of financial planning
12
Which of the following is NOT an example of media that drives entertainment?
TV networks
Film studios
Bookstores
Music distributors
13
What is one risk that entertainment companies face when marketing products?
Lack of competition
Too much profit
Consumers are unpredictable
There is too little content
14
What can make entertainment marketing a "gamble"?
The cost of production is paid after the product is sold
The market for entertainment is always predictable
Entertainment companies rarely market their products
Costs and expenses are paid up front, with no guarantee of success
