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BS Y1 ML unit 2 International Marketing Flashcards | StudBud
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BS Y1 ML unit 2 International Marketing
BS Y1 ML unit 2 International Marketing
8 terms
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StudBud Administration
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114 plays
Market Leader upper intermediate
Flashcards
8 cards
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Practice quiz
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Questions
8
Answers
1
What is a subsidiary?
is a company that is owned or controlled by another company
all of the above
the owner is called the parent company or holding company
It can be a company, corporation, or limited liabiliy.
2
The best way to market a product is to determine the needs of consumers within a certain market
False
True
3
A successful ad is one people will remember and talk about
False
True
4
Market segmentation is....
dividing a broad consumer market into sub- groups
all of the above
a segment consists of existing and potential customers
dividing a broad business market into sub- groups
5
What is Marketing?
Business Finance and management
Promoting & selling products
Transformation process of goods & services
Developing a business from the ground up
6
The main goal of advertising and promoting is to enhance sales
False
True
7
The basic elements of successful marketing are concepts of product, price, place & promotion
False
True
8
Marketing
should
be about attracting/retaining profitable customers to your
business
.
TRUE
FALSE
