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Advertising quiz preparation Flashcards | StudBud
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Advertising quiz preparation
Advertising quiz preparation
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StudBud Administration
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Advertising techniques
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
"Nyquil, the brand Doctors recommend most" is an example of:
Logos
Ethos
Pathos
2
Ethos
Appeals to emotions
appeals to logic/ bare facts
recommended by famous person or expert
3
An add with talking dogs saying how they wish for a home with a family is an example of:
Logos
Pathos
Ethos
4
Examples of Loaded Language:
The best flavors of Cheese are sold here.
All of the above.
California Strawberries are the juiciest on the shelf.
5
Pathos
recommended by famous person or expert
appeals to emotions
appeals to logic/bare facts
6
An example of Glittering Generalities is:
Eat at MacDonalds that's where athletes eat.
only crazy people buy this product
Buy a Ford Escape and you are free to travel anywhere.
7
"The bigger the burger the better the burger the burgers are bigger at Burger King"
Plain Folk
Product Comparison
A bad add
8
Bandwagon approach says:
Be an individual
Follow the Yellow Brick Road
Everyone has one you should too.
9
Logos
recommended by famous person or expert
Appeals to emotion
Appeals to logic/ reason/ bare facts
10
Sunkist Orange Juice provides 70% of the of daily need for vitamin C, is an example of:
Ethos
Pathos
Logos
