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Final Review
Final Review
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1
Uses and gratifications theory is most concerned with ________________.
how people seek media that meet their needs
how people interact with new media as producers and consumers
the negative impact of media on children
how media reinforce stereotypes about minorities
2
The model that assumes media effects are indirect and mediated by opinion leaders is called
selective proccesses
cultivation theory
multistep flow model
social learning theory
3
Broadcasting is more heavily regulated than the motion picture industry.
False
True
4
The main economic base for most newspapers and magazines and all commercial television and radio stations is:
Direct Sales
Subcriptions
Advertising
Syndication
5
Cultural imperialism occurs when some countries dominate others through the media.
False
True
6
Regionalization links nations based on geographic, cultural, linguistic, and historical commonalities
True
False
7
Experimental research
studies the effects of media in carefully controlled situations.
True
False
8
The theory that explains media consumption in terms of its expected outcomes is called
social learning theory
catharsis theory
priming theory
active audience theory
9
On-demand options such as pay-on-demand movies and streaming video are examples of asynchronous communication.
False
True
10
Ads disguised as authentic content is known as...
New Age Advertising
Direct Advertising
Native Advertising
Banner Advertising
11
Defamation through writting is known as...
Plagiarism
Libel
Slander
12
Tendency of web visitors to ignore banner ads...
Ad Avoidance
Banner Ignorance
Ad Subversion
Banner Blindness
13
Content analysis creates detailed profiles of media content and identifies trends in content over time.
True
False
14
Media effects theory associated with mean world syndrome.
Catharsis
Priming
Cultivation Theory
Social Learning Theory:
15
Function of public relations dealing with big issues such as corporate malfeasance
Lobbying
Employee Relations
Crisis Communicaiton
Media Relations
16
The preference of audiences for media in their own language and culture is called:
cultural-linguistics
regionalization
cultural imperialism
cultural proximity
17
Which of the following is not protected by copyright law?
Derivative Works
Graphics
Broad Concepts
Movies
18
The 1996 Telecommunications Act required a V-chip system to help people screen out objectionable content.
False
True
19
Which act extended freedom of speech protections to the broadcasting industry?
1934 Communication Act
Hays Code
1996 Telecommunications Act
1918 Communications Act
20
The development of the printing press lowered readership across the U.S.
True
False
21
A station that contracts with networks to distribute their programming.
satelite
subsidiary
branch
affiliate
22
Scheduling programs to attract an audience away from another television station airing a major event is known as...
Counter programming
Anti programming
Reverse programming
Permit programming
23
What guidlines prohibited the depiction of nudity and the ridicule of religion.
Decency Doctorine
Hays Code
MPAA Ratings System
Wilhelm Code
24
Which is NOT a component of the T.A.R.E.S. test?
equity
sensationalism
authenticity
truthfulness
25
Which of the following is NOT a component of the Society of Professional Journalist's Code of Ethics?
minimize harm
seek the truth and reprort it
act independently
spread missinformation
26
Content which provides a welcome diversion from real life, often sci-fi/fantasy stories
Absolutism
False Reality
Escapism
Runawayism
27
Changes in knowledge, attitude, and behavior resulting from media exposure
Catharsis
Media Effects
Uses and Gratification
Cultural Imperialsim
28
__________ is a computer-generated environment that immerses the user in a make-believe world.
Augmented Reality
Virtual Reality
Textual Reality
Actual Reality
29
Which of the following is used as a basis for advertisers’ demographic segmentation of audiences?
all of these
age
ethnicity
income
30
Which of the following can be useful in establishing media ethics?
all of these
Kant's Categorical Imperative
Mill's principle of utility
pragmatic ethics
31
Seeing a sponsored article in your Instagram feed is an exmple of...
Viral Advertising
Native Advertising
Market Advertising
Social Advertising
32
The three main components of public relations are persuading people, informing people, and __________.
selling products to people
integrating people with other people
being accountable to people
keeping people safe
33
John Stuart Mill's utility principle seeks the greatest happiness for the greatest number of people.
True
False
34
For Aristotle, moral virtue is an appropriate location between two extremes.
True
False
35
Creative works in the public domain are not protected by copyright laws.
True
False
36
The Hays Code was imposed on the motion picture industry by the government to regulate sex on screen.
True
False
37
The suppression of information or news by authorities or others in positions of power is called:
censorship
readership
monopoly
freedom of speech
38
The Potter’s Box process focuses on legal issues rather than ethical or moral issues.
False
True
39
Click-through rate refers to the time individuals spend looking at a single ad on a website.
False
True
40
Consumers dedication to purchasing the brand's products repeatedly, regardless of deficiencies.
Brand Loyalty
Banner Blindness
Brand Flow
Segmentation
41
Which is not a function of media?
entertainment
influence
surveillance
interpretation
42
The mixture of mass media, computers, and telecommunications is known as...
catharsis
integration
communication
convergence
43
One company owning the channels for production, distribution and exhibition is an example of....
Vertical Integration
Aristocracy
Horizontal Integration
Monopoly
44
What best describes using product comparisions in advertising?
Hard Sell
Soft Sell
45
Examining if Twitter meets people's need for social interaction pertains to which theory?
The Golden Mean
Uses and Gratifications Theory
Utilitarianism
Social Learning Theory
46
Niche channels such as HGTV or Animal Planet are examples of...
Widecasting
Narrowcasting
Market Segmentation
Demographic Segmentation
47
Which of the following is NOT a function of public relations?
providing legal advice
maintaining employee relations
lobbying elected officials
publicizing events and issues
48
Pokemon Go superimposing game elements on real world images viewed in the smartphone screen is utilizing ____________
virtual reality
augmented reality
tactile feedback
warping
49
A creative work of art, writing, film, or software that belongs to a legally protected owner
royalty
intellectual property
patent
plagiarism
50
Term usually associated with interactive media technology, such as the Internet and video games.
new media
old media
digital advertising
analog media
51
To avoid outside censorship the movie industry imposed self-censorship.
True
False
52
Government regulation has
not
played a significant role in the evolution of television.
False
True
53
The concept that the truth and the best ideas will win out in competition is called the:
freedom of the press
first amendment
market place of ideas
fair use
54
What is the primary target demographic for most advertisers of consumer products?
people under 65 years of age
women between the ages of 18 and 49
teenagers
men between the ages of 18 and 49
