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Answers
1
Which of the following is a source of bargaining power of buyers?
Network effects
Greater choice of products
Loyalty programs
High switching costs
2
Chapter 3
keeping a makor part of the production processes under direct proprietary..
applying data analytics to purchase trends
the practice of having limited production runs of its designs
Coordinating the outbound shipments of all inditex brands with return...
3
chapter 3
Three hundred member-strong design teams churning out up to thrirty...
Concepts going from ideas to appearances in stores in fifteen days on....
Distribution centers ironing clothes in advance and packing them on...
Collecting data from customers on what kind of clothes to stock in...
4
Technology experts in the area of __ specialize in technology for competitive advantage
user-interface design
hardware
strategy
process design
5
How did Apple trimp Google to become the domiant mapping platform on IOS?
Apple sued Google for copyright infringement related to the look and feel..
Apple's control of IOS gave it control of the distribution channel to...
Apple sued Google for privacy violations related to the collection of map
None of the above are true
6
chapter 1
Mark Zuckerberg
Bill Gates
Michael Dell
Steve Jobs
7
Sergey Brin and Larry Page were both twenty-something doctoral students at Stanford University when they founded:
Youtube
Google
Amazon
Yahoo!
8
Benefits related to a firms size are referred to as___
scale advantages
disintermediation
network effects
brand recall
9
Yahoo! was started by ___ and ___
Jerry Yang: David Filo
Sergey Brin; Larry Page
Kevin Rose: Mark Zuckerberg
Steve Chen: Chad Hurley
10
Amazon was started by:
Linus Torvalds
Jeff Bezos
Catherine Cook
Shawn Fanning
11
Tony Hsieh served as CEO of ___, and eventually sold the firm to Amazon for 900 million
LinkExchange
Napster
Zappos
Yahoo!
12
The acrynim API stands for:
Application Programming Interface
Application Processing inquiry
Access Processing Interface
Application Programming Inquiry
13
quiz 3
employees are monitored by in-store cameras
employee time on information systems is recorded each time the system is...
systems were designed by employees, who feel a sense of ownership in the...
system use drives store success and as much as 70% of salaries are tied...
14
Technology that super-imposes content, such as images and animation on top of real world images is called:
Product placement
Strategic desing
Augmented reality
Illustration editing
15
Zara implements limited production runs to
offer exclusivity
All of the above
increase customer visits
Encourage full price purchases
16
Personal digital assistants are:
handheld computing devices meant largely for mobile use outside an...
small chip-based tags that wirelessly emit a unique identifying code for...
artificial intelligence systems that leverage rules or examples to...
transaction processing systems that capture customer purchases
17
The patent system is ofter considered to be unfairly stacked against startups because:
patents are granted by the patent system on an ad hic basis wherein...
bigger multinational firms enjoy patent protection in all counties as ...
the patent system grants patents for innovations on a differential basis...
high litigation costs coupled with a few months of litigation can sink...
18
chapter 1
accounting
human resources
operations
finance
19
chapter 2
All of the above are true
The affiliate may increase traffic to your website
The affiliate might have a tergeted audience for your brand
The affiliate may discontinue use of your product or service
20
Some of the radical changes brought about by new technologies include:
the stagnation of advertising
the creation of an unprecedented set of security and espionage threats
the proliferation of telecommunications into the hands of a few
an increase in computing costs owing to the growth of licensed software
21
chapter 2
are a result of rivals adopting supply chain management of software...
Imply that publicly traded firms are at a disadvantage in the technology...
highlight the fact that scale advantages of an established firm are a....
Undescore the importance of continually assessing a firm's trategic ...
22
Technology experts in the area of process design
specialize in technology for competitive advantage
Leverage technology to make firms more efficient
focus on systems dealing with critical business data
work to make sure systems are easy to use
23
Which of the following statements about technology is true?
Technology plays a marginal role in creating strategic differences
Technological improv are not important in streghtening a firms strgic adv
Technology alone is enough to provide sustainable competitive adv to a firm
Technolog improv can often be copied by rivals, leading to a profit eroding
24
Zara holds a competitive advantage over its rivals in spite of :
its globally distributed contract manufacturing model
Keeping large portions of its production processes in-house
operating through fewer stores across the world than its closests rivals
Conducting business only through online storefronts
25
The global pandemic caused the demand for online grocery delivery in the U.S to increase by___ % in just a few months
25
50
100
250
26
Technology experts in the area of user-interface design:
specialize in technology for competitive advantage
leverage technology to make legacy systems more efficient
focus on effective back up systems for critical business data
work to make sure systems are intuitive and easy to use
27
chapter 3
PDAs are not used
Zara outsources its production process
fuel cost rise
Zara's horizontal integration fails
28
Hoe does Zara differ from competitios in converting ideas into products?
Zaras desings and concept teams use data from customers to predict...
Zaras ideas are inspired by social media, compared to the intrinsi...
Collaborations with celebrities help Zara churn out a limited, yet...
Zara concepts appear in stores in fifteen days on avrg compared to rivals..
29
chapter 2
the telecommuncations market is only big enough to support one or two...
the immense scale advg enoyed by makor firms can help them fight off...
resource-based thinking can help avoid the trap of carelessly entering...
technology assets that require high investment and maintainance are ....
30
Zara is sisceptibel to any disruption in northern spain because:
Zara's production facilities in Asia and Central America are threatening...
It conducts its trade operations based on the American dollar rather...
It moves all of its deliveries through just two locations, both in Spain
Most of Zara's products are sold in markets outside Spain and Europe
31
chapter 1
Sproxil
Esoko and M-Pesa
Big data and business analytics
App stores
32
Today Netflix is so focused on__ that it offers its streaming only subscription as the default option for consumers
special promotions
viewer feedback
digital distribution
none of the above are true
33
In retail in general and fashion in particular, having___ is considered the kiss of death
dispersed production facilities
excess inventory
limited production runs
a large labor force
34
Which of the following is one of Porter's five foces ?
Purchasing power parity of consumers
Total cost of ownership
Threat of new entrants
Strenght of intellectual property laws
35
ROI is a term used to represent the
regular order intake
return on information
raley-ordered inventory
Return on investment
36
chapter 1
Sherman Antitrust act
Sarbanes-Oxley Act
Civil Rights act
Fair Labor Standards Act
37
What was considered the source of Mickey Drexler's inventory problems at Gap?
the firm guessed wrong about fashion, placing big bets on trends that...
He personally approved sweatshop-affiliated contract manufacturers
He wrote the code of Gap's disastrously broken inventory system
All of the above are ture
38
The e-commerce strategy that blends online and offline sales is called:
betterline
blended sales
sales channel
omnichannel
39
The acronym NPE stands for
Non-Practicing Entities
Normal Practicing Entities
Neo-Practicing entities
Non-Practicing Exhibits
40
Zara ensures they are selling items customers want by :
using PDAs to collect data from customers on what kind of clothes to ..
following trends created by influencers
Sending surveys to their customers via email
All of the above are true
41
Zaras clothing lines are designed:
by star designers like Stella McCartney
by design school graduates to suit customer demand
mostly by foreigh designers in European design hotspots of Paris and Milan
by designers who win talent shows sponsored by Zara
42
A strong brand can be an exceptionally powerful resource for competitive adv by lowering__, proxying__ and inspiring__
expenses:marketing:respect
search costs:quality:trust
price:strategy:innovation
customer concern; investment; profits
43
Crowdsourcing tools and question-and-answer sites like__ allow firms to reach out for expertise beyond their organizatio
Quora
Oculus VR
Alibaba
Twitter
44
A recent report in Forbes suggests that what percent of firms are failing at digital transformation?
89%
40%
23%
72%
45
Chapter 1
big data and business analytics
Esoko and M-Pesa
App store
legacy systems
46
High-end fashion house Prada's experiment of implementing the latest technology in its flaship store failed because:
The effort was unlike Prada's signature style, being more functional...
The execution of the technological advancements was poor and didnt work...
Prafa targeted techonolgy investment only at points in its value chain...
The RFID technology used on items in the store were no state of the art...
47
question 2
firms with low swithcing costs can sometimes be rapidly overtaken by...
customers of technology companies are becoming increasingly savvy...
the open source nature of technology ensures that no firm can expect...
fast-following smaller firms are always ready with newer and possibly...
48
chapter 2
dense wave division multiplexing (DWDM)
cloud computing
resource-based software
open source software
49
Which of the following represents one of the primary components of the value chain?
Procurement
Research and development
Outbound logistics
Firm infrastructure
50
chapter 3
Driving up profitability by increasing prices of market goods
Sourcing raw materials from countries with low labor costs
Requesting government intervention in the form of subsidies or nationali..
Spreading productions facilities across the globe
51
Thech impact is reaching even beyond the confines of Earth itself.How was a tool on the Inter. Space stateion acquired?
it was delivered to the launce site when summoned from space using fedex ap
purchased via China's Alibaba, showing global sourcing extends to extrate..
it was printed on-demand using 3D printing technology
out of print product that an etsy producer was able to craft and deliver...
52
chapter 3
Fair Factories Clearinghouse
Amnesty International
Transparency International
Klynveld Main Goerdeler
53
chapter 2
FreshDirect will cobrand products from suppliers
FreshDirect shares warehouse space with farmers and livestock producers
FreshDirect carries a greater selection of supplier products
FreshDirect pays suppliers faster than rivals
54
chapter 2
switching costs
scale advantage
brand benefits
advertising expenses
55
Steve Chen and Chad Hurley are credited as the founders of:
Zappos
Youtube
Yahoo!
Google
56
Which of the following is not a benefit achieved through Zara's integration of technology throughout the firm?
fewer write-offs
higher markdowns
less need ofr advertising
57
chapter 2
time-division multiplexing
space-division multiplexing
dense wave division multiplexing
frequency hopping spread spectrum
58
Operational effectiveness refers to:
the number of times inventory is sold or used during the course of the year
the implementation of technology in a business context
performing different tasks or the same tasks in different ways
performing the same tasks better than rivals perform them
59
question 3
wrestling with inventory during busy perios
whisking items from their stores to the staging areas
value-added functions like helping customers find what they want
outsourcing their sales activities