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Principles of Marketing Mid-Term Review Flashcards | StudBud
Principles of Marketing Mid-Term Review
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Consumer products can be classified as:
A
Durable, non-durable, commodities, and services.
B
Name-brand, store-brand, generic, off-label.
C
Convenience, shopping, specialty, and unsought products.
D
Household, leisure, workplace, and special.
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