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Marketing and its concepts
Marketing and its concepts
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Flashcards
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Questions
10
Answers
1
_______ factors are concerned with characteristics like gender, age, income, etc
social factors
demographic factors
technological factors
economic factors
2
The four elements of the marketing mix are -
price, product, potential, plan
price, product, promoting, planning
price, product, promotion, place
price, promotion, planning, placing
3
Distribution is one of the ______ of marketing
disadvantages
features
methods
functions
4
_______ refers to persons or companies that are involved in selling products and services to customers
retailers
sellers
marketers
adversaries
5
Marketing environment is classified into ______ types
five
four
two
three
6
_______ constitutes the essence of marketing
core concepts
production concepts
product concepts
selling concepts
7
What comprises both buying and selling activities?
promotion
advertising
production
marketing
8
Business is considered as a process of manufacturing goods and services in which concept?
production concept
selling concept
marketing concept
product concept
9
______ concept focuses on producing goods as per the needs and requirements of the customers
selling concept
product concept
marketing concept
production concept
10
The products are sold in huge quantities in ______ market
both (b) and (c)
retail market
none of the above
wholesale