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Expanded Exam Questions
Expanded Exam Questions
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1
What is cost-per-click (CPC)?
Number of clicks your ad receives divided by impressions
The URL displayed on your ad to identify your site to users
The amount you pay each time a user clicks on your ad
Amount you're willing to spend daily on a specific campaign
2
Which AdWords feature is best to drive phone traffic through mobile ads?
Location extensions
Click-to-download
Site Links
Call extensions
3
The Google Search Results page is also referred to as:
SURP
SRRP
SRP
SERP
4
What is the fastest way to raise an ad's position on Search?
Make the ad text more relevant to increase Quality Score
Raise the max CPC bid of keywords
Change its keywords' match type to exact match
Add more keywords to its ad group
5
Which Display targeting shows ads to users who've previously engaged with a website?
Remarketing
Topics
Keyword Contextual
Interest categories
6
One way AdWords uses to locate users to a particular geographic location is:
Internet Service Provider (ISP)
Credit card billing address
Email address
Internet Protocol (IP) address
7
Which Google property would be the best complement to a local TV campaign focused on branding?
YouTube
Google Product Search
Google Maps
Google.com
8
What are the two factors that determine which position your Search ad is shown in?
Max CPC bid and Quality Score
Max CPC bid and Match Type
Max CPC bid and Ad Scheduling
Max CPC bid and Ad Rotation
9
What benefits does being an AdWords advertiser bring to a client's organic search results?
It won't have any effect on your site's search ranking
The client's website will be crawled by Google more often
Their organic results will be highlighted as "sponsored"
Access to premium customer support for organic search issues
10
Which AdWords feature lets a potential customer see where a brick-and-mortar business is?
Social extensions
Call extensions
Location extensions
Sitelinks extensions
11
What are the 3 main value propositions of AdWords?
Transparency, Reach & ROI
Reach, relevancy &ROI
Relevance, Right Customers, Right Time
Relevant customers, right time, ROI
12
Which AdWords feature would be crucial for a dentist advertising on Search to a specific city?
Location targeting
Keyword insertion
Sitelinks extensions
CPA bidding
13
Select the way AdWords targets a users specific geographic location.
Internet Service Provider (ISP)
Internet Protocol (IP) address
Email address
Credit card billing address
14
Which questions would be most useful in planning a customer's AdWords budget over time?
Are you satisfied with the clicks you are receiving?
Do you have a seasonal business?
What is your target audience?
Who are your competitors?
15
Which Google property would be the best complement to a local TV campaign focused on branding?
Google Maps
YouTube
Google Product Search
Google.com
16
What CPC will Steve pay?
$0.49
$0.51
$0.60
$2.00
17
What is cost-per-click (CPC)?
Number of clicks your ad receives divided by impressions
The amount you pay each time a user clicks on your ad
Amount you're willing to spend daily on a specific campaign
The URL displayed on your ad to identify your site to users
18
What are the two factors that determine which position your Search ad is shown in?
Max CPC bid and Ad Rotation
Max CPC bid and Ad Scheduling
Max CPC bid and Match Type
Max CPC bid and Quality Score
19
Which of the following is a factor in determining the Quality Score of a keyword?
Click-through rate
Amount the client has spent on AdWords to date
Number of other keywords in that keyword's ad group
Max CPC bid
20
Brand keywords often get better ROI than generic keywords. Why should you invest in both?
Generic keywords allow you to tailor ad text & landing pages
All of the above
Brand queries occur when their decision may already be made
Brand queries often have lower traffic than generic queries
21
What is the main reason CPCs tend to rise over time?
Quality score drops over time, so CPCs rise to compensate
Quality scores increase, so CPCs rise to compensate
ROI increases, so keywords becomes more competitive
Google raises the minimum CPC per position on a yearly basis
22
Which of the following is true about ad position on Google Search?
You must have the highest bid to get the highest spots
The best position is the top spot
You can't ensure an ad will get same position consistently
You can't get top spot without a mobile first website
23
Which Display ad targeting type only shows ads to users who have previously engaged a website?
Topics
Keyword Contextual
Remarketing
Interest categories
24
Which AdWords features would be a good fit for store looking to get people in the door?
Accelerated ad delivery
Location extensions
Mobile device targeting
Conversion tracking
25
Which AdWords feature helps clients understand the value they are getting out of AdWords?
Optimize for clicks ad rotation
Broad match modifier
Enhanced CPC
Conversion Tracking
26
What is the main benefit of running Search and Display campaigns at the same time?
They increase both brand awareness and leads for a business
CPCs are discounted if the advertiser is running both
Display only benefits search if remarketing is attached
Search ads can contain images from Display ad campaigns
27
Which AdWords feature is a good fit for a client who wants to show additional ad text?
CPM bidding
Exact match targeting
Location extensions
Sitelinks extensions
28
What is the most direct way for a customer to control how much he/she is spending on AdWords?
Budgets
Keywords
Network targeting
Bids
29
AdWords ads can appear in which locations on a Google.com search page?
Above below and throughout mapping results
Above, to the left and underneath organic search results
Above and below organic search results
Above, to the right and underneath organic search results
30
What determines a keyword's clickthrough rate (CTR)?
The average number of clicks accrued per day
The number of impressions divided by the number of clicks
The number of clicks divided by the number of impressions
The number of impressions divided by the average position
31
What is cost-per-click (CPC)?
The amount you pay each time a user clicks on your ad
Number of clicks your ad receives divided by impressions
The URL displayed on your ad to identify your site to users
Amount you're willing to spend daily on a specific campaign
