Unit 1 Quiz

1.02 What is an example of a private event?

1.02 Athletes, spectators, and a facility are all a part of a:

1.04 What is product service management for sports/entertainment marketing?

1.01 Core benefits to customers who purchase sport products include entertainment, health, and

1.06 Which of the following is true about using celebrity sport figures to endorse products:

1.01 A unique characteristic of the sport industry is that it seeks to attract markets that…

Which is not a form of Advertising:

How do sports marketers “sell” their team?

1.02 What is the process of planning and executing sports ideas, goods and services?

1.01 Which of the following is bad for marketing

1.10 Logos have to be:

1.01 Collegiate athletes are paid as much as professional

1.03 What is Entertainment Marketing:

1.06 If an endorsement features a celebrity wearing a watch, then the celebrity must be

1.05 A reason that large businesses purchase naming rights to a new facility is for:

1.01 Which of the following is not recreation

1.01 Are all athletic events paid for

What is Merchandising?

1.06 The main benefit of being a licensor is

1.10 Brand recognition is only effective when there is no logo

1.07 Proper exploitation of sport/event sponsorships encourages

1.03 What is Sports Marketing:

1.05 Why does Sarah go to the gym to maintain a healthy lifestyle and catch up with friends?

1.01 What is usually is a characteristic of the sport/event industry

1.02 What is designing or developing a live themed activity, occasion, display or event?

1.04 How can poor branding ruin an organization?

1.03 What is Event Marketing:

1.06 What might a sports organization offer a business to encourage them to sponsor an event

1.04 Why is brand loyalty an important part of branding?

1.04 What is the biggest part of branding for a sports team?

1.01 Which of the following is not a professional team

1.05 What is a benefit that is implied but not clearly stated?

1.06 What are royalties?

1.04 How are sports and events a combo of goods and services?

1.04 Will inconsistency cause a team or entertainer to lose money and fans over time?

If terms of the sponsorship proposal are not acceptable, a business may try to __________ them.

1.02 What are businesses that pay to associate their names with a sporting event called?

1.05 Which of these is not a buying motive

1.04 How does a team use target markets?

1.05 What is a celebrity who is paid to use a product and discuss its effectiveness giving?

1,06 Which of the following is an example of branded merchandise:

Which is not an example of Sales promotion:

1.05 Which of the following is one of the main features of a sport product:

1.04 How does perishability affect sports and entertainment marketing?

1.02 Which of the following effects of sports marketing benefits society?

1.01 Are health clubs considered part of sport segments

1.06 The fee a licensee pays up front to use trademarked property is called a(n)

1.06 The basis for the licensing process is

1.02 What is an example of an intangible product?

1.06A reason companies consider the benefits before hiring a celebrity endorser is because it's

1.07 The relationship between a sponsor and a sport/event entity is often described as a

1.05 Which is an example of a celebrity endorsing an event simply by being associated with it?

1.05 Many fans attending a sporting event are motivated by the game's __________ value.

1.01 What is not Sports/entertainment marketing

1.02 Sporting goods can be defined as:

1.02 Which of the following is not a perishable item:

1.06 What must a celebrity endorsement always reflect?

1.02 Which of the following involves unorganized participants?

1.05 A sports spa and gym is an example of a

1.04 How are demographics used in sports marketing?

1.05 One of the features of sports events such as football games is that they are: