Chapter 1 Quiz

Goods are...

The exchange of the money for the item is what?

Age, Income level, and _____ play into customer profile.

What is CRM?

You're apart of the market if you buy the item

Marketing concept does not affect marketing

Advertising informs consumers about...

Benefits of marketing include...

Customer profile is assuming someones profile

Manufacturers provide owners' manuals

Product decisions ________

Which is not a utility?

S.W.O.T analysis stands for Strengths, Weaknesses, Opportunities, and Threats

What is not part of the 4 p's?

Product service management is...

Price strategy does NOT include

Industrial market is...

What do we call the four p's

Understanding the tools techniques, and systems that businesses use to plan

What is the fifth P?

Place utility does include this...

Demographics aim for a specific population

What are the benefits of marketing?

Marketing planning involves understanding concepts and strategies to get an audience.

Ability to purchase a product.

A product may have more than one target market

Utility information is...

Advertising always sells a product.

Possession utility is involved ________

Customer Profile is lists of information about the target or market

What is marketing?

What's a good step to marketing?

Understanding tools, techniques, and systems that affect a business

Target market is

Market Shares are...