Attitudes & Attitude Change

The "Cognitive" part of an attitude is how we process our emotions about the attitude object.

If you love a certain TV show because it makes you feel happy, which part of your attitude are you describing?

Advertisers often use cultural stereotypes in their ads in order to make it clear who their audience is.

"I saw a lizard on the wall and it made me shout in surprise." What part of an attitude is this describing?

When trying to use Fear-Arousing Communications, it is important to scare people just a little bit.

You are in a bakery where there is a really nice smell. Suddenly you decide you are hungry. This is probably due to...

Celebrity endorsements are usually an example of the Peripheral Route to Persuasion.

"Covid-19 is a government conspiracy to bankrupt small businesses--we should be angry!" Is this an attitude?

If somebody is trying to convince me to change my mind by stating facts and statistics, this is likely an example of...

"I get very emotional every time I hear an Ed Sheeran song because my Ex used to play it all the time." This is...

An Implicit Attitude is demonstrated only when we want to hide our true feelings.

If I wear red and white on National Day, what type of an attitude is this demonstrating?