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Social Media Marketing - Chapter 6 (Twitter) Flashcards | StudBud
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Social Media Marketing - Chapter 6 (Twitter)
Social Media Marketing - Chapter 6 (Twitter)
15 terms
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StudBud Administration
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This Quiz coincides with chapter 6 of the Stukent materials for Social Media Marketing.
Flashcards
15 cards
F
Practice quiz
P
Host live
L
Questions
15
Answers
1
Promoted Tweets are _______ when a business is paying for their placement.
delayed
labeled
hidden
disguised
2
The acronym CPM stands for "cost per million."
True
False
3
You promoted your videos to a targeted audience and pay once a user
takes the video off mute
clicks to watch in full screen
all of these are correct
sees two seconds of playback
4
Why can geo-targeting be a struggle for marketers and social media advertisers in the U.S.?
Twitter doesn't allow advertisers online
Most Twitter accounts are located outside the U.S.
Tracking audience demographics is difficult
Most Twitter accounts are located in the U.S.
5
Periscope was purchased by a competitor of Twitter to live stream.
False
True
6
Online tools like Hootsuite and Buffer allow the user to create and schedule Tweets in advance.
False
True
7
Twitter is seen as a great platform for reputation management.
True
False
8
The App Card campaign shows only a preview image of your app.
False
True
9
Lead refers to
aligning advertisements
ideas about ads
people who have shown interest in a particular brand
segmenting your market
10
Twitter is similar to
email
snail mail
video chat
instant messaging
11
What was the original name of Twitter?
twit-R
Tweeter
twit
twttr
12
Your activity on Twitter can influence the type of promoted content you see.
False
True
13
Twitter campaigns allow businesses to align advertising specifically to company objectives.
True
False
14
According to Jay Baer, how should you respond to your online haters?
Hug your haters
Help your haters
Hack your haters
Hate your haters
15
How many Twitter users are there?
200 million
300 million
50 million
100 million
