stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing Trends Flashcards | StudBud
Explore
/
Marketing Trends
Marketing Trends
15 terms
·
StudBud Administration
·
13 plays
Imported from external platform
Flashcards
15 cards
F
Practice quiz
P
Host live
L
Questions
15
Answers
1
an unconventional and creative marketing strategy intended to get maximum results from minimal resources.
Guerilla Marketing
Viral Marketing
IMC
Relationship Marketing
2
refers to strategies and tactics for segmenting consumers to build loyalty.
Influencer Marketing
Viral Marketing
Relationship Marketing
Keyword Marketing
3
Generation born from 1981 to 1996
Generation X
Millenials
Baby Boomers
Generation Z
4
A process buyers go through when deciding whether or not to purchase goods or services.
Buying Power
Buying Intent
Buying Behavior
Buying Rate
5
the systematic gathering, recording, and analysing of data about problems relating to the marketing of goods and service
Marketing Communication
Marketing
Marketing Management
Marketing Research
6
IMC stands for...
Integrated Marketing Communication
International Marketing Communication
Internal Marketing Communication
Internet Marketing Communication
7
placing a marketing message in front of users based on the specific keywords and phrases they are using to search
Influencer Marketing
Viral Marketing
Keyword Marketing
Internal Marketing
8
a general direction in which something is developing or changing.
Trends
Momentum
Marketing
Shift
9
Father of Modern Marketing
Philip Kotler
Seth Godin
Peter Drucker
Andrew Grove
10
4 Ps of Marketing
Product, Price, Place, People
Product, Price, Process, Performance
Product, Price, Place, Promotion
Product, Price, Place, Performance
11
The ultimate user who purchases a product or service to satisfy their needs.
Sales Force
Demographics
Consumer
Supplier
12
art and science of choosing target markets and getting, keeping and growing customers
Marketing Communication
Marketing Management
Marketing Research
Marketing
13
the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Marketing Research
Marketing
Marketing Communication
Marketing Management
14
focuses on leveraging individuals who have influence over potential buyers
Green Marketing
Viral Marketing
Influencer Marketing
Relationship Marketing
15
is a marketing phenomenon that facilitates and encourages people to pass along a marketing message.
Influencer Marketing
Viral Marketing
Internal Marketing
Relationship Marketing
