Marketing Diagnostics Flashcards

1

These four elements Product, Price, Place and Promotion are known as the

2

The individuals or companies that are interested in a particular product or service is the?

3

Psychographics are data that describe a group of people in terms of their

4

Demographics are data that describe a group of people in terms of their

5

Primary data are collected

6

______ are groups of customers that share common characteristics.

7

Data found in already-published sources is called

8

Which of the listed words is not part of the Marketing Mix?

9

Which is not an activity of marketing?

10

Keeping the needs of customers in mind during the development of a product is known as

11

In a retail business, a product is called

12

Which is not part of the Marketing activities of a business?

13

Price is one of the elements of the _________?

Marketing Diagnostics