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Honors Business Management Unit 3.01 Flashcards | StudBud
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Honors Business Management Unit 3.01
Honors Business Management Unit 3.01
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Review for Unit 3.01 Test
Flashcards
25 cards
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Questions
25
Answers
1
A business's organizational structure can sometimes have a negative effect on customer relationship management because
the marketing department has the most power
CEO's don't like dealing with customers
customers will only deal with one department
different departments have different methods
2
The difference between customer relationship management and customer experience management is that CRM focuses on
customers
product development
investors
the business itself
3
Which famous band has a name that consists of a color and a number
Maroon 5
Bluesofcolor3
Seventeen Red
Pinksix
4
Which of the following is a benefit of customer relationship management:
A decrease in customer advocacy
The opportunity to create targeted marketing campaigns
The ability to double the business's profits
A work force that does not commit errors
5
In what sport do you win the Stanley Cup?
NHL
MSL
MBL
NFL
6
Customers tend to look at a business as a whole despite the number of ___ they experience.
feedback surveys
purchases
touch points
complaints
7
Our economy has shifted from a service economy to a(n) ____ economy.
manufacturing
entertainment
agricultural
experience
8
Where is the Statue of Liberty located?
Greensboro, NC
New York, NY
Las Vegas, NV
Miami, FL
9
A business improves its technology so it can better meet customer wants and needs. This results
employee training
organizational structuring
business process management
amplified improvement
10
Which popular singer made the hit song 'Shape of You' in 2017
Bruno Mars
Justin Bieber
Ed Sheeran
Sam Hunt
11
When a business communicates customer-centric values & ideas to its employees on a consistent basis, it is developing
corporate culture
organizational structure
trademarks
technology
12
A main goal of customer experience management is creating
innovative technology
higher employee salaries
new products
word-of-mouth promotions
13
Which of the following is no longer a consideration in customers' buying decisions for many products:
price
quality
customer service
store location
14
What component of customer relationship management often "makes or breaks" a business's program?
Technology
Strategies
People
Processes
15
In the past, customer relationship management was used mainly as a way to
track customer information
increase customer loyalty
assist business decision making
help employees perform more efficiently
16
How long does a football game go for?
80 minutes
100 minutes
90 minutes
60 minutes
17
Many people make the mistake of thinking that customer relationship management refers solely to
strategies
people
processes
technology
18
Which of the following is a common customer relationship management practice:
managing the sales staff
creating a marketing budget
developing new products
training employees
19
Having clear customer relationship management goals before putting a program into place helps businesses avoid
having unsatisfied customers
having to lay off employees
purchasing irrelevant technology
spending any money
20
Which of the following is an example of a customer relationship management initiative:
New accounting software
Expansion of the product-development budget
A new bonus system for the sales staff
A "frequent-shopper" program
21
Customer relationship management can help a business to identify its
most talented employees
best-selling products
most valuable customers
financial strengths and weaknesses
22
In the modern business world, a growing number of interactions between businesses & customers are taking place
through the mail
online
in stores
over the phone
23
Customer relationship management increases sales and profits by increasing
customer loyalty
competition
product quality
prices
24
When a business evaluates its business processes to make them more efficient and effective, the process is called
business process management
continuous improvement
organizational structuring
employee training
25
Which of the following types of information does a company need customer input to obtain:
Suggestions for new products
Types of products purchased
Dates of store visits
Amount of money spent