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Consumerism (Chapter 7/8) Flashcards | StudBud
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Consumerism (Chapter 7/8)
Consumerism (Chapter 7/8)
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Answers
1
Which marketing techniques uses normal people and experiences to connect to consumers?
Glittering Generalities
Bandwagon Effect
Plain Folks Appeal
Scientific Appeal
2
Which marketing technique uses facts and data to persuade consumers?
Testimonials
Emotional Appeal
Scientific Appeal
Glittering techniques
3
What is consumerism?
Idea that people should avoid buying things
Idea that buying and owning things is important for happiness and success
A law that limits spending
A method for saving money
4
Testimonials usually involve- success stories of the product, normally utilizing celebrities or experts?
True
False
5
Which action shows someone acting as a consumer
Growing own food
Streaming music and eating out
Making homemade goods
Volunteering
6
What can overconsumption lead to?
Saving money
Less waste
Buying more than we need and creating more waste
Buying only what is necessary
7
Which of the following best illustrates how consumers' behavior can reflect a person's identity?
Ignoring advertising and buying items randomly
Choosing eco-friendly products that align with personal values and beliefs
Purchasing products solely based on the lowest price available
Shopping only when there are seasonal discounts
8
Who is a consumer?
Only people who subscribe to streaming services or online platforms
Only individuals who purchase physical goods regularly
Any individual who buys or uses goods and services
Only those who shop in physical stores and marketplaces
9
How can consumerism positively affect the economy?
Limits spendings
Drives growth through demand
Slows economic activity
Reduces product variety
10
Which of the following is NOT mentioned as an influence on consumer behavior?
Employment opportunities
Environmental concerns and sustainability
Marketing and advertising strategies
The development of space exploration and technologies
11
What is one reason companies advertise their products?
To give away free items
To stop people from buying
To limit product availability
To compete for consumers' attention
12
What does Glittering Generalities rely on?
Sensory overload instead of using information
Scientific studies
Plain facts only
Celebrity endorsements
13
Which marketing techniques connect to emotions like humor, compassion or envy
Emotional Appeal
Plain Folks Appeal
Marketing
Bandwagon Affect
