Marketing EOC Review 2016 - Part I

Question 1

All the people who work in the economy.

Accepted Answer

All of the above

Question 2

The forces of love, affection, guilt, fear, or passion that compel consumers to buy.

Accepted Answer

Emotional Motives

Question 3

Marketing activities designed to satisfy customer needs w/o negatively impacting environment

Accepted Answer

Green Marketing

Question 4

Taxes placed on imported products to increase the price for which they are sold.

Accepted Answer

Tariffs

Question 5

When demand exceeds supply.

Accepted Answer

Shortage

Question 6

A set of standards or rules that guide ethical behavior.

Accepted Answer

Code of Ethics

Question 7

The reasons that people buy.

Accepted Answer

Buying Motives

Question 8

The difference between the amount of a country's imports and exports.

Accepted Answer

Balance of trade

Question 9

Any form of communication used to inform, persuade, or remind customers.

Accepted Answer

Promotion

Question 10

Exists when the amount of product supplied is equal to the amount of product demanded.

Accepted Answer

Equilibrium

Question 11

Comprises four basic marketing strategies collectively known as the Four P's of marketing.

Accepted Answer

Marketing Mix

Question 12

Directs a company's marketing mix at a large and heterogeneous group of consumers.

Accepted Answer

Mass Marketing

Question 13

People who share similar needs and wants and are capable of buying products is called...

Accepted Answer

Market

Question 14

What is the activity of providing opportunities for the development of leadership abilities?

Accepted Answer

Leadership Development

Question 15

The total value of goods and services produced within a country during the year.

Accepted Answer

Gross Domestic Product

Question 16

What does SCDC stand for?

Accepted Answer

State Career Development Conference

Question 17

The study of consumers and how they make decisions.

Accepted Answer

Consumer Behavior

Question 18

Organized actions of consumers seeking to influence business practices.

Accepted Answer

Consumerism

Question 19

People's interests and values.

Accepted Answer

Psychographics

Question 20

The descriptive characteristics of a market such as age, gender, race, income, and edu. level.

Accepted Answer

Demographics

Question 21

Land/natural are the natural resources of a nation.

Accepted Answer

True

Question 22

Federal agency responsible for overseeing the safety of consumer products.

Accepted Answer

Consumer Product Safety Commission

Question 23

Who is the National Advisory Board?

Accepted Answer

Companies that partner with National DECA.

Question 24

Market situation in which a price decrease will increase revenue.

Accepted Answer

Elastic Demand

Question 25

Concern about the consequences of actions on others.

Accepted Answer

Social Responsibility

Question 26

The resources available to develop products and services is called factors of production.

Accepted Answer

True

Question 27

Having concern about the consequences of actions on others is...

Accepted Answer

Social Responsibility

Question 28

When prices increase faster than the value of the goods and services.

Accepted Answer

Inflation

Question 29

An unfilled desire is known as needs.

Accepted Answer

False

Question 30

Market situation in which a price decrease will decrease revenue.

Accepted Answer

Inelastic Demand

Question 31

Also called factors of production, are all the things used in producing goods and services.

Accepted Answer

Resources

Question 32

Occurs when supply exceeds demand.

Accepted Answer

Surplus

Question 33

Activities that occur outside traditional class time, but are directly related to instruction?

Accepted Answer

Co-curricular

Question 34

Focusing on satisfying customers' needs and wants in order to make a profit.

Accepted Answer

Marketing Concept

Question 35

What is Social Intelligence?

Accepted Answer

Knowing how to conduct oneself in a variety of situations.

Question 36

The change in the cost of a specified set of goods and services over time.

Accepted Answer

Consumer Price Index

Question 37

Amount of income left after paying taxes, available for saving and spending.

Accepted Answer

Disposable Income

Question 38

A co-curricular student organization for those interested in careers in Business.

Accepted Answer

DECA

Question 39

What does ICDC stand for?

Accepted Answer

International Career Development Conference

Question 40

Moral principles based on honesty and fairness that guide the behavior individuals and groups

Accepted Answer

Ethics

Question 41

Limits on the #'s of specific types of products that foreign companies can sell in the country.

Accepted Answer

Quotas

Question 42

Time when the economy flourishes.

Accepted Answer

Both

Question 43

Groups of customers with very similar needs to whom the company can sell its products.

Accepted Answer

Target Markets

Question 44

The type of market in which there is only one supplier offering a unique product.

Accepted Answer

Monopoly

Question 45

An economic system where resources are owned by individuals&the marketplace answers economic ?s

Accepted Answer

Capitalism

Question 46

A period of economic slowdown.

Accepted Answer

Recession

Question 47

The average output by workers for a specific period of time.

Accepted Answer

Productivity

Question 48

A way of analyzing a market by specific characteristics in order to create a target market.

Accepted Answer

Market Segmentation

Question 49

Attribute of a product/service that makes it capable of satisfying consumers wants and needs.

Accepted Answer

Economic Utilities

Question 50

De-emphasizes price by developing a unique offering that meets an important customer need.

Accepted Answer

Non-price Competition

Question 51

An organized effort to influence a company by refusing to purchase its products.

Accepted Answer

Boycott

Question 52

Creating and maintaining satisfying exchange relationships and consists of the four P's.

Accepted Answer

Marketing

Question 53

Recurring changes in an economy.

Accepted Answer

Business Cycles

Question 54

The amount of goods producers are willing to make and sell.

Accepted Answer

Supply

Question 55

The ability to work well with others.

Accepted Answer

Teamwork

Question 56

Encompasses the notion of individuals and firms striving for a greater share of a market.

Accepted Answer

Competition

Question 57

Money needed to start and operate a business.

Accepted Answer

Capital

Question 58

Speaking out to the media or public on malpractice, misconduct, corruption, or mismanagement

Accepted Answer

Whistleblowing

Question 59

Rivalry among businesses on the basis of price and value.

Accepted Answer

Price Competition

Question 60

The reasons to buy based on facts or logic.

Accepted Answer

Rational Motives

Question 61

The amount of income left after paying basic living expenses and taxes.

Accepted Answer

Discretionary Income

Question 62

Learning about the requirements for succeeding in various careers is...

Accepted Answer

Vocational Understanding

Question 63

Offered to a market to satisfy needs and wants, including tangible goods or intangible services

Accepted Answer

Product

Question 64

A series of courses and activities that prepare students for careers in Marketing, Mgmt. etc.

Accepted Answer

Marketing Education Program

Marketing EOC Review 2016 - Part I

Questions 76

Marketing EOC Review 2016 - Part I

Questions 76