EMB 100 Midterm Review

There is a simple, uncomplicated interdependence among players in the media.

When do we experience message fatigue?

This involves sequences of thoughts or behaviors

The fastest growing area of media exposure is:

We encounter almost all advertising messages in a state of:

In the adaptation stage, a medium

Stereotypes on television:

In what media literacy state do you lose your sense of seperateness from media

The development of TV ratings has done little to involve parents in their children’s viewing.

By what grade to children generally develop an ability to critically evaluate ads?

Our ability to understand and control our emotions is called:

When the author talks about “the formula with farce,” he is referring to:

The three building blocks of media literacy include

Based on the marketing perspective, which types of stories should journalists emphasize most?

Pick 1 out of the questions below that are used to create a copy platform

Marketing innovations are developed in the second stage in the life cycle of a medium.

What type of advertisements require more analysis to understand their influence?

The most important product of advertising is:

Monopolistic competition refers to:

If you are skeptical about the press or feel overwhelmed by news, the author recommends you:

Segmentation can be based on:

When we evaluate, we

The goal of filtering messages is:

Each person is a member of only one niche market.

According to our text, the creators and editors of Survivor:

Psychological convergence refers to:

According to the selective exposure principle (or uses and gratifications theory)

Media literacy is about:

Stimuli that are outside the boundaries of human perception are called subliminal.

Which of the following is a way to increase your media literacy about advertising?

Being media literate requires that your personal locus is constantly engaged.

Those who slip into media illiteracy

Which of the following are strategies for becoming literate with news content?

The genetic blueprint for a successful movie contains

Content analysis:

Welles' 1939 Mercury Theater presentation, War of the Worlds was commonly cited as evidence for

A niche is

Regardless of the definition used, violence is found in over 50% of all entertainment programs.

Stimuli that are outside the boundaries of human perception are called subliminal.

According to Hollenback and Slaby, children begin paying attention to the TV screen at: