MKTG Concepts Ch 8: E-Commerce and Virtual Marketing

Question 1

E-commerce includes all of the following except

Accepted Answer

in-store sales

Question 2

Some products can actually be distributed directly to consumer's homes using the internet

Accepted Answer

True

Question 3

While being able to process an order using the internet is an important customer sevice

Accepted Answer

False

Question 4

Consumers are satisfied with their shopping experience when they purchase a product online

Accepted Answer

True

Question 5

The use of the internet as a place to buy and sell products had it's beginnings

Accepted Answer

in the mid mid 1990s

Question 6

Many of the first e-commerce companies were unsuccesful because they

Accepted Answer

didn't understand the marketing concept

Question 7

Total amount of buisness-to-consumer internet sales is larger than buisness-to-buisness sales

Accepted Answer

False

Question 8

True or False: the United States leads the world in the number of internet users.

Accepted Answer

True

Question 9

Which of the following is not one of the stages of e-commerce development

Accepted Answer

incorporation

Question 10

Internet shoppers go online to gathering information rather than to make an online purchase.

Accepted Answer

True

Questions 10