Audience Theory

Question 1

What is the importance of targeting products towards a specific audience?

Accepted Answer

It enhances your products appeal, Targeting products makes gathering market research easier, Better ensures the product will be successful, Helps identify peak times of audience engagement

Question 2

How many people consumed TV using BBC I player at peak time?

Accepted Answer

235,000

Question 3

Which of these television shows have a passive audience?

Accepted Answer

Victoria

Question 4

Which of these television shows have an active audience?

Accepted Answer

The News, Britain's Got Talent, X Factor

Question 5

Does this model relate to the active or passive audience theory?

Accepted Answer

Active

Question 6

Which of the following programmes enable the audience to actively participate by playing games?

Accepted Answer

Who Wants to be a Millionaire, X Factor

Question 7

Which elements should be considered when constructing a target audience?

Accepted Answer

Age, Class, Gender, Demographic

Question 8

What was the peak time for audiences viewing television?

Accepted Answer

Between 8-10pm

Audience Theory

Questions 8

Audience Theory

Questions 8