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Advertisement Tactic Review Flashcards | StudBud

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a promise to the consumer about the quality

short melodies and sounds used to catch our attention

Advertisement Tactic Review

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Questions 12

Answers

1
short melodies and sounds used to catch our attention
emotional appeal
expert opinion
jingle
slogan
2
a promise to the consumer about the quality
weasel words
bribery
repetition
clear facts
3
associating with a strong emotion of love, fear, or sadness
jingle
bandwagon
humor
emotional appeal
4
Bribery
associating a strong emotion like happiness, love, or fear
a fact about the the product to promise the effectiveness
a short meaningful phrase that catches the attention
promising the consumer something extra
5
Bandwagon
Makes consumer feel left out
short melodie to catch attention of consumer
associate with a happy feeling and laugh
emphasize the main point by repeating words, images, or sounds
6
characters so the consumer can identify the product
bandwagon
bribery
cartoon
celebrity
7
Slogan
Cartoons are used to help consumers identify the product
Scientists, doctors, professors appearing in ads
Makes people feel left out
A short meaningful phrase that catches your attention
8
Celebrity
used to persuade consumers to trust the legitimacy of the product/service
A famous person used to say if its good or bad
a lovable character
exaggerated statements
9
scientists doctors professors appear to persuade of the quality of the product
expert opinion
cartoon
celebrity
bandwagon
10
Repetition is a promise of the quality or effectiveness of the product
False
True
11
Weasel words are used to make an exaggerated or outrageous statement
True
False
12
Humor is used to associate a happy feeling so people can laugh
False
True