ENG1D Unit 1 Test Review: Advertising

Join the crowd! Everyone else is buying the latest running shoe/jean jacket/bluetooth device - aren’t you?

This rhetorical device relies on logic and facts to persuade someone.

This is when advertisers try to convince you that if you don’t use their products, you are a nerd.

This is a vague word or phrase that's used to evoke positive feelings rather than to convey information.

When you put down your competition’s product to make your product to make your own product seem better.

A common example of pathos is using facts and reason to convince an audience.

Your favourite sports star or celebrity is telling you that their product is the best!

This rhetorical device relies on character and credibility to persuade someone.

When advertisers make a product look bigger or smaller than it actually is.

Someone who is an expert in the field or who has experience with a product tells us why we should use it.

A product is shown as something that brings families together or helps them have fun together

Music can be easily used to manipulate audiences by make them feel a particular way, whether it be happy, sad, or angry.

Where advertisers don’t give you the full story about their product.

A common example of ethos is when an advertisement involves a well-known celbrity.

These people always seem perfect. They are really hip looking, with the hottest fashions, haircuts and toys.

Tony the Tiger sells cereal and the Nestle Quick Bunny sells chocolate milk.

When you use facts and statistics to enhance your product’s credibility.

Advertisers hope that if you see a product, or hear its name over and over again, you will be more likely to buy it.

This rhetorical device relies on emitons to persuade someone.

By law, advertisers have to tell the truth, but sometimes they use words that can mislead viewers.

Ads that draw you into a story and make you feel good

Who could ever have imagined that food could be so much fun? One bite of a snack food and you’re surfing in California!