Marketing MidTerm

A supply chain model designed to respond rapidly to market changes & customer demands.

What is consumer behavior?

What is the first step in the New Product Development Process?

What is loyalty?

What is a brand?

A prevention for a business' unique product, method or process.

What is a trade secret?

What is the 4th step in the New Product Development Process?

What is a product?

Supply chain model that blends elements of both efficiency & agility.

______________________ strategies ensure end-to-end efficiency & customer satifsfaction.

Segmentation based on consumer interactions & behavior with a company.

Factors that influence retail prices

Define consumer differences.

The organizations & individuals who participate in the movement & exchange of products & services.

How a brand is presented in the market to attract a specific audience.

What does a retailer do?

Based on business characteristics such as industry type, company size, revenue & location.

The actions & decisions of businesses related to purchasing, marketing, sales & operations.

What are types of supply chain models?

A supply chain model for stability & consistency

The cost of a product that reflects its value & who it's targeting.

Buys in bulk & sells to retailers

What is geographic segmentation?

What is a copyright?

A supply chain model that focuses on maximizing cost efficiency through streamlining.

What is a service?

Supply chain model tailored to meet specific customer or market requirements.

What does a manufacturer do?

Based on observable personal characteristics that can include age, income, education & more.

A classification of products that are grouped by how they are used & what they are used to make.

Focuses on mental & emotional attributes that can include lifestyle, values & beliefs.

What is transactional segmentation?

Represents the entire network of entities, activities, resources & technologies involved in creating & selling a product

When a brand uses things like a non-disclosure or licensing agreement to protect intellectual property.

A supply chain model tailored for industries characterized by short product life cycles and need rapid response

When an individual or business develops a relationship with a business regarding service, quality & communication.

Focusing on organizing distribution channels

What is market segmentation?

What are the four types of places to purchase goods & services?

A classification of products that are grouped by how they are used and what they are used to make.

A business can do this to gain exclusive rights to use specific signs to distinguish its goods or services from others.