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Marketing resit Flashcards | StudBud
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Marketing resit
Marketing resit
20 terms
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StudBud Administration
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23 plays
Marketing, Chaptar 1, 3, 8 and 19
Flashcards
20 cards
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Questions
20
Answers
1
Public health campaigns to reduce alcholism. drugs abuse, smoking, are all examples of ...
Specialty products
Social marketing
Consumer products
Shopping marketing
2
What are the macro environments?
Economic, Natural, Political, Legal, Cultural
Demographic, Economic, Legal, Political, Cultural
Economic, Cultural, Demographic, Political, technical
Economic,Natural,Technical, Cultural, Demographic, Political
3
A brand name selection, desirable qualities are ...
Easy to pronounce
Translatable for global marketing
Extendable
All of the above
4
Desirable products give ... short run satisfaction and ... long run benefits
High, low
Low, low
Low, high
High, high
5
An entry strategy to enter a foreign market zith the lowest risk involved for the company is...
joint venturing
licensing
contract manufacturing
exporting
6
Many companies are moving to a new level in creating value. These companies are focused on
creating convenience products
Creating and managing experiences
Creating extra services
Creating core customer values
7
... involves the use of a successful brand name for new of modified products in a new category.
Co-branding
A line extension
A brand extension
Branding
8
Public health campaigns to reduce alcholism. drugs abuse, smoking, are all examples of ...
Consumer products
Shopping marketing
Social marketing
Specialty products
9
For an international market entry, it will earn the most profit in case of success with:
Licensing
Building manufacturing facilities
Exporting
Contract manufacturing
10
All the groups within a company are called the ...
Macro environment
Internal culture
External culture
Company culture
11
Business legislation has been created for three basic reasons. Name one of them;
Regulate monopolies
Increase world trade
Promote social responsibility
To protect consumers
12
The design of the new iphone is the
Actual product
Core value
Augumented product
13
A(n) ... is a tax levied by a foreign government against certain imported products.
Quota
Tariff
Embargo
Exchange control
14
... means adjusting to marketing stratagy and mix elements to each international target market.
Standardised global marketing
Adapted global marketing
Communication adaption
Global marketing mix
15
2 economic factors reflect countries attractiveness as a market;
Cultural environment & political environment
Consumer lifestyle & business norms
Industrial structure & its income distribution
Climate & education
16
Public health campaigns to reduce alcholism. drugs abuse, smoking, are all examples of ...
Social marketing
Consumer products
Shopping marketing
Specialty products
17
Jolene has a car factory, this factory is selling ... products
Specialty products
Unsought products
Convenience products
Shopping concepts
18
To economic factors reflect the countries attractiveness as a market;
Climate and education
Industrial structure and its income distribution
Consumer lifestyles and business norms
Cultural and political environment
19
Deviding the markets into groups of costumers is called ....
Target marketing
Market segmentation
20
Which of the following statements is true of the production concept?
Companies focusing too narrowly on their own operations
Follows the customer centred sense and respond philosophy
Customer focus & value to be the paths to sales and profits
It takes an outside-in perspective
