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Marketing
35 terms
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StudBud Administration
A Marketing class Summative Project
Flashcards
35 cards
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Practice quiz
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Host live
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Questions
35
Answers
1
The term marketing refers to:
new product concepts and improvements.
dvertising and promotion activities. incorrect
planning sales campaigns.
a philosophy that stresses customer value and satisfaction.
2
What does "
T
" stand for in SMART
Tainable
Trainable
Testable
Timely
3
According to google, marketing means "selling" or "advertising."
True
False
4
Wants
are basic human requirements.
True
False
5
What is a demand
a demand is something you want
i want it now
how much consumers want your product for a given period of time.
a demand is you commanding someone to do something for you
6
Is McDonalds a Marketing Company?
True
False
7
What website maker starts with a W
Wayfair.com
Wicks.com
Wix.com
Wick.com
8
Which car company owns Audi
Honda
Ferrari
BMW
Volkswagon
9
A good or service that doesn't meet a consumer's needs results in low customer value
False
True
10
A marketing exchange is a single transaction between a firm and a customer, nothing more
False
True
11
Was Mr.terrell a Musician
False
True
12
The best Definition of Marketing given by Philip Kotler is....
none of the above
marketing is the process by which companies create value for customers
marketing is the activity, set of institutions
marketing is a societal process
13
In marketing, it is the manager's viewpoint that matters, not the customer's
False
True
14
What logo is this
Backbonalds
MacDonalds
McDonalds
Tim Hortons
15
what is a promotion
i get money for doing good at work
any type of marketing communication
idk
someone gave me congrats on something
16
In the Employee of the month:
What was Zachs job before he became a cashier
BoilBox
Techfleece
Box Boil
Manager
17
What does "
M
" stand for in "SMART"
Marketing
Measurable
Mentality
Mentos
18
What movie did we watch that had basketball players
Love and Basketball
Uncle Drew
Semi Pro
Coach Carter
19
Was Mr. Terell a Marketer
True
False
20
How much extra work do you need to do to obtain a level 4++
Nothing
All of your work and above and beyond
Half of your work
All of the work
21
What is a business
tim hortons
an organization
something i get money from
no frills
22
is costco a private company
False
True
23
Value
reflects the sum of tangible and intangible benefits and costs to customers.
False
True
24
What logo is this
Buckstars
StarsBucks
Tim Hortons
Starbucks
25
Because they don't try to earn a profit, the marketing concept is not very useful for nonprofit organizations.
False
True
26
The "universal functions of marketing" consist only of buying, selling, transporting, and storing
True
False
27
Actually, making goods or performing services is called marketing
True
False
28
Is Mr. Terrell the best teacher? Only one right answer
False
True
29
What does marketing mean?
the action of starting a business
the action or business of promoting and selling products or services
marketing
you help out a business
30
A transaction consists of a trade of values between two parties.
False
True
31
Marketing does not occur unless two or more parties are willing to exchange something for something else.
False
True
32
What does "S" stand for in SMART
Spontaneous
Supercalifragilisticexpialidocious
Specific
Super
33
Marketing plays an essential role in creating customer satisfaction.
False
True
34
Marketing activities should be of no interest to a nonprofit organization.
False
True
35
_____
is the father of Modern Marketing.
Lester Wunderman
Peter Drucker
Abraham Maslow
Philip Kotler
