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Name that Marketing Standard Flashcards | StudBud
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Name that Marketing Standard
Name that Marketing Standard
15 terms
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StudBud Administration
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1,211 plays
Introduction to the seven core standards of marketing
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
When visiting a company’s website, customers are encouraged to complete a brief survey
Selling
Promotion
Marketing Information Management
Pricing
2
Management decides how much money should be budgeted to each department
Financing
Pricing
Channel Management
Marketing Information Management
3
A shampoo producer decides to add a range of conditioners to its product line
Promotion
Product/Service Management
Selling
Distribution
4
Management has decided to use newspaper ads rather than television commercials
Product/Service Planning
Financing
Promotion
Pricing
5
A major corporation analyzes a specific metropolitan market to see if relocation is a good idea
Promotion
Market Planning
Financing
Product/Service Planning
6
A newspaper article appears about the opening of a new business.
Pricing
Selling
Promotion
Marketing Information Management
7
A bank loan is used to purchase additional stock for the holiday season
Channel Management
Pricing
Financing
Marketing Information Management
8
A company decides to slash prices of their sneakers due to the opening of a competing store
Market Planning
Pricing
Promotion
Selling
9
Sleds are stored in a warehouse until the appropriate time to sell them
Marketing Information Management
Pricing
Channel Management
Product/Service Planning
10
Raw materials for use in production were shipped by truck to the company
Selling
Promotion
Channel Management
Product/Service Planning
11
A big screen TV was marked down 20%
Selling
Financing
Product/Service Management
Pricing
12
Management of a fast-food restaurant creates a new breakfast menu
Selling
Product/Service Management
Market Planning
Promotion
13
A consumer answers survey questions after tasting a new food product
Promtion
Market Planning
Product/Service Management
Marketing Information Management
14
A salesperson uses a local telephone directory to contact potential customers
Channel Management
Selling
Promotion
Marketing Information Management
15
A salesperson answers a customer’s questions about the operation of an iPad
Financing
Product/Service Management
Selling
Promotion