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DM: Relationship marketing using digital platforms Flashcards | StudBud

Explore/DM: Relationship marketing using digital platforms

DM: Relationship marketing using digital platforms

6 terms·StudBud Administration·15 plays

#Digital #Marketing

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Questions 6

Answers

1
BZC stands for
Bendtner Zcores Constantly
Below-zero customers
Below-zero companies
2
Key concepts of permission marketing include
All three
Not interruption marketing
Opt-out
Not SPAM
3
There is an application for managing the sales process
No
Yes
4
Individual customer is
Transactional paradigm
Relational paradigm
5
The four classic marketing activities of customer relationship management consist of
Customer screening, acquisition, retention & extention
Customer selection, acquisition, re-building & extention
Customer selection, assistance, retention & extention
Customer selection, acquisition, retention & extention
6
E-CRM can help you personalize and customize
No
Yes