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Marketing 2nd semester Final
Marketing 2nd semester Final
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Questions
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Answers
1
Which components are part of the "promotional mix"?
Advertising, selling, sales promotion, direct marketing, public relations
Product, placement, price, promotion, people, selling
Demographics, psychographics, geographics, sociographics, physiographics
Features and benefits, suggestive selling, greeting, objections, close
2
What is adding a dollar amount to the cost of a product called?
Markup pricing
Discount pricing
Demand pricing
Cost-plus pricing
3
What type of customer decision making is used when purchasing a new car?
Extensive
Emotional
Routine
Rational
4
Which law prohibits companies from engaging in price fixing?
Non-discrimination Ac
Robinson Patman Act
Sherman Antitrust Act
Federal Ethics Act
5
Which type of economy is indicated by a lack of government involvement in economic decisions?
Traditional
Mixed
Market
Command
6
What is the MOST cost-effective mode of transportation?
Air
Truck
Pipeline
Rail
7
Which concepts are global marketing strategies?
Customization, promotion
Customization, language
Customization, product
Customization, quota
8
Contests are examples of which activity?
Public relations
Sales promotion
Personal selling
Endorsement
9
What type of buying motivation drives the purchase of a sports car?
Want
Impulse
Need
Benefit
10
What is the PRIMARY role of business in society?
Developing local employment
Designing advertising opportunities
Creating products and services
Initiating community development
11
What is the MAJOR benefit of an LLC business ownership?
Restricted partners
Limited liability
Publicly owned
Lower taxes
12
Which component is
NOT
part of press release ?
Dateline
Body (Body paragraph)
Headlines
Coupons
13
Which activity is NOT part of the promotional mix?
Advertising
Direct Marketing
Sales promotion
Distribution
14
In what stage of the product life cycle are expanded market opportunities explored?
Penetration
Start-up
Maturity
Skimming
15
The total retail market value of all the goods and services produced in a nation, usually stated in annual terms, is the
Ratio of profit to sales
Consumer price index
Current ratio
Gross domestic product
16
What is a basic element of a viral marketing campaign?
Complex message
Little known cause or company
Avoiding emerging trends or topics
Easily shared video or visual
17
What is the MAIN focus of channel management?
Promoting the product to the customer
Getting the product to the customer
Producing the product for the customer
Packaging the product for the customer
18
What would increase productivity?
Skilled workers
Management
Your car to get to work
Raw Materials
19
What items are classified as impulse goods at a retail checkout?
Kleenex, lotion
Candy, magazines
Windshield wipers/fluid
Detergent, spot cleaner
20
Who are the resellers that buy, store, and sell goods to retailers?
Agents
Retailers
Business Owners
Wholesalers
21
Which metric measures the effectiveness and impact of one's digital presence?
Time Spent on site
Mobile Traffic
Bounce rate
Total site visits
22
What is the least profitable stage of the product life cycle?
Introduction
Maturity
Decline
Growth
23
What is the PRIMARY component in selecting an advertising medium?
Time span
Target market
Frequency
Exposure
24
Which activity attempts to inform people about a product ?
Promotion
Sales
Distribution
Press release
25
Which job would NOT be part of an advertising agency?
Graphic art design
Public relations
Manufacture of products
Media purchasing
26
A company advertises a product at a low price, then tells customers the product is not in stock but a substitute is
Up selling
Value added
Cross selling
Bait and switch
27
What psychographic concept do marketing managers use to influence consumer behavior?
Business ethics
Government programs
Personal values
Pricing trends
28
Which industry is MOST FREQUENTLY affected by price wars?
Oil
Cosmetic
Pharmaceutical
Produce
29
Which is NOT a business-to-business selling setting?
Manufacturer's Showroom
Manufacturer's internet website
Retail store
Wholesaler's Showroom
30
Which function of marketing adresses delivery of product to the end user?
Selling
Promotion
Pricing
Distribution
31
Receiving personalized ads while shopping online is an example of which marketing strategy?
Market Research
Mass marketing
Online Persona
E-commerce
32
What is the detailed selling message contained in a written management?
Graphic
Headline
Copy
Clip art
33
What type of buying motivation initiates the purchase of a him security system?
Love and affection
Pride and prestige
Profit or gain
Fear or loss
34
Who is responsible for portraying events or situations in favor of the company?
Public Relations specialists
Sales manager
Human resource specialist
Marketing manager
35
Why must companies observe cultural norms when packaging or advertising their products?
To avoid offending
To enhance social change
To enhance purchasing power
To know who should be avoided
36
What process does a business use to price its product mix?
Price Locator
Price Lining
Pricing System
Pricing Strategy
37
The
Primary
objective of print copy in advertising is identifying the corporation
True
False
38
What is the PRIMARY reason that online retail sales have increased since the introduction of the Internet?
No shipping fees for quantity purchases
Better warranties on same items sold in stores
Availability of personal computers
No taxes on out-of-state purchases
39
monitoring Walmart's instagram account to get customer feedback is an example of what social media purpose?
Decide managerial placement
Gather marketing information
Gather competitor information
Decide employee preferences
40
What is productivity?
The time it takes to produce a product
The money spent on management
Raw materials used in producing a product
The output of a worker is measured over a period of time
41
What happens to the quantity supplied as the cost of an item goes up?
Quantity supplied goes down
The equilibrium point goes up
Quantity supplied doesn’t change
Quantity supplied goes up
42
What is the measure of the amount of goods and services produced using labor and equipment located in a country?
Standard of Living Index
Gross Domestic Product
Productivity Index
Gross National Product
43
Which factor does
NOT
affect the customer's paying decision?
Price of product
Location of Manufacturer
Frequency of purchase
Previous experience with company
44
What is the MOST effective way to get accurate information on new products to employees?
Word-of-mouth
Printed specifications
Demonstrations
Electronic notifications
45
Which daily digital marketing tasks can be minimized through automation?
Streamlining manufacturing with 3D printing
Email, SMS messages, and social media posts
Digital kiosks to replace minimum wage jobs
Chatbots providing customer service and tech support
46
Which activity is
NOT
a part of product and service management decisions?
Improving product mix
Obtaining and developing
Maintaining and improving
Generating profit and loss
47
In order for start-up technology companies to complete sales, what ESSENTIAL service do they need to offer?
Add-ons
Technical support
Digital manual
Phone centers
48
The
Major
benefit of company participation in community activities is to increased public relations
True
False
49
Which method is used when a company pays for its product to be in the background of a movie or TV show?
Personal selling
Product placement
Visioning
Positioning
