Chapter 1 Sports and Entertainment Marketing

The success of entertainment events depends on promotion to prospective customers.

This is the means of making customers aware of products and encourages them to buy.

This is what a business offers customers to satisfy needs.

The amount of money individuals have available to spend after paying necessities.

The host city for the Super Bowl must?

Sports marketing is a multi-billion industry that has a major impact on the economy.

The blending of the four marketing elements of product, distribution, price and promotion.

Product/service management involves which of the following?

Consumer demand has little impact on prices assigned to sports and entertainment events.

Marketing involves?

Customers needs should be the primary focus of marketing.

Financing is?

This is whatever people are willing to spend their money on and their spare time viewing.

This involves the number of viewers the programming attracts.

Celebrities have become increasingly involved in NASCAR.

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

Marketing is the creation and maintenance of?

The popularity of teams and sports figures is based upon?

This involves the locations and methods used to make products available to customers.

Gathering and using customer information to improve business decision making involves?

Gross Impressions do not

Product/Service management involves direct  communication with customers to assess needs.

The success of sports marketing does not depend upon?

Ambush marketing takes place when an organization is the sole sponsor of an event.

The number of times per event  that a product is associated with an athlete or entertainer.

All of the following are forms of promotion except?

This is the creation and maintenance of satisfying exchange relationships.

This involves the age range, marital status, gender and income level of individuals of a group.

To satisfy customer needs, you must do all of the following except?

Early television took promotion and advertising to a new level.

Discretionary income is the amount individuals earn before deductions are removed from pay.

This is any direct and personal communication with customers to assess and satisfy their needs.

Reality shows are popular because?

Fisher Price tests new toy ideas with children and parents. This is an example of?

Spectators of sporting events are potential customers of a wide variety of related products.