Why are films and TV shows expensive to produce?

High upfront costs and unpredictable audience tastes

What is true about new media like social media?

Shares norms like user-friendly design and access

What is a defining feature of the internet's design?

It was built as an open and decentralized system

How does media conglomeration impact smaller media companies?

Makes it harder to compete w. larger corps due to extensive promotions

What is a major concern when evaluating large media corporations?

How ownership influences the content produced

How has LGBTQ representation in media changed?

LGBTQ visibility has gradually increased

What does technological determinism argue?

Technology is the main force driving social change

In the internet era, what is the role of media companies?

They manage products, platforms, and distribution networks

According to social constructionism, how do people interact with their technological creations over time?

They internalize them as "natural" and "inevitable"

How have media companies changed in the digital age?

They now operate in products, platforms, and distribution

What does "the real" mean in ideological media analysis?

How media defines what is most important in reality

What issue is central to media representation of reality?

Media impact is stronger when it differs from reality

Which of the following is NOT a characteristic of social constructionism?

It assumes technology develops in isolation from society

What is the key difference between structure and agency in media studies?

Structure refers to societal constraints, & agency is individual choices

What does "Content as Reflection of Society" suggest?

Media reflect social norms, like concern for children

How do liberals and conservatives differ on media regulation?

Liberals see it as public protection; conservatives see it as overreach

What are the three main tasks of modern media companies?

Managing products, platforms, and distribution (pipes)

Which of the following is NOT a characteristic of media hegemony?

Challenging dominant ideologies

What does social constructionism emphasize in relation to technology?

Technology is shaped by social, cultural, and economic forces

How have media technologies changed traditional media?

They have introduced new platforms and reshaped existing ones

In media conglomeration, what does "synergy" mean?

Maximizing benefits when company divisions collaborate

What drives prime-time TV programming?

Advertisers shape content to attract large audiences

How does ideology function in media?

It shapes how the world is understood and judged

What does media ownership concentration mean?

A few large corporations control most media

How do platforms like Google and Facebook influence what users see?

They prioritize content based on engagement and ad revenue

How do streaming services differ from network TV?

They depend on subscribers and audience demand

How does horizontal integration affect media production?

It promotes media content that can be repurposed across divisions

studbud

MSC 340 Midterm

47 termsStudBud Administration13 plays

Imported from external platform

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Questions 47

Answers

1
What factors contributed to the internet’s development?
The enthusiasm of computer innovators
All of the above
Government funding
Commercial interests
2
Why are films and TV shows expensive to produce?
None of the above
Government funding covers most production costs
Niche content is prioritized over mainstream appeal
High upfront costs and unpredictable audience tastes
3
What is true about new media like social media?
Shares norms like user-friendly design and access
Free from traditional media constraints
None of the above
Entirely user-driven with no oversight
4
What is a defining feature of the internet's design?
It is controlled by major corporations
It only allows one-way communication
It was built as an open and decentralized system
None of the above
5
How does social inequality influence media consumption?
Access to digital media is unequal due to disparities in income & education
None of the above
Representation in media is often skewed toward privileged groups
All of the above
6
How has the internet changed journalism?
It has increased the speed of news reporting
It has made investigative journalism irrelevant
caused challenges... misinformation & financial struggles for news outlets
Only red and blue
7
How does media conglomeration impact smaller media companies?
Enhances cross-promotional possibilities for smaller firms
Makes it harder to compete w. larger corps due to extensive promotions
Provides more opportunities for independent programming
Gives them better access to global distribution
8
What is a major concern when evaluating large media corporations?
The political opinions of media executives
The expansion of media companies in emerging markets
How competition affects media content
How ownership influences the content produced
9
How has LGBTQ representation in media changed?
Representation has stayed the same
LGBTQ visibility has gradually increased
LGBTQ characters only appear in niche media
LGBTQ characters have been excluded
10
What does technological determinism argue?
Technology is the main force driving social change
Economic conditions alone shape how technology evolves
Humans completely control technological development
None of the above
11
Why are certain ideas and images more common in media?
Media companies choose content based on profit and audience interest
All of the above
Advertisers and corporations influence content selection
Government regulations require certain messages to be emphasized
12
In media conglomeration, synergy refers to the competition between different divisions of the same company.
False
True
13
In the internet era, what is the role of media companies?
They only provide platforms for accessing media
None of the above
They manage products, platforms, and distribution networks
They only produce content like movies and music
14
What is the impact of media on society?
Media consumption patterns vary by age and demographic groups
The pervasiveness of media makes it a dominant social institution
Media shapes political opinions and cultural norms
All of the above
15
According to social constructionism, how do people interact with their technological creations over time?
They reject technology as a social force
They remain fully conscious of their role in shaping technology
They internalize them as "natural" and "inevitable"
All of the above
16
Horizontal integration encourages media companies to create content that can be repurposed across different divisions.
False
True
17
Media representation of racial and ethnic diversity is now completely balanced.
True
False
18
How have media companies changed in the digital age?
None of the above
They now operate in products, platforms, and distribution
They no longer dominate the media landscape
They only focus on content and outsource everything else
19
What does "the real" mean in ideological media analysis?
All of the above
Only scientifically accurate depictions
A universal, unchanging truth
How media defines what is most important in reality
20
What issue is central to media representation of reality?
Media impact is stronger when it differs from reality
Media always depict reality accurately
Media are solely shaped by audience preferences
Media perfectly reflect social diversity
21
Which company significantly increased its focus on original programming?
Netflix
Facebook
Google
Amazon
22
What is a common criticism of technological determinism?
It ignores how social, political, and economic factors influence technology
All of the above
It oversimplifies the connection between technology and society
It assumes technology operates independently of human choices
23
Which of the following is NOT a characteristic of social constructionism?
None of the above
It assumes technology develops in isolation from society
It views social reality as being continuously created by human actions
It acknowledges the role of human agency in shaping technology
24
What is the key difference between structure and agency in media studies?
Structure relates to physical media, and agency refers to corporate control
None of the above
Structure refers to societal constraints, & agency is individual choices
Structure means technology, and agency means government policies
25
What does "Content as Reflection of Society" suggest?
Media only reflect producers' interests
Media only reflect what audiences want
Media reflect social norms, like concern for children
Media do not reflect society at all
26
How do liberals and conservatives differ on media regulation?
Liberals see it as public protection; conservatives see it as overreach
Both support deregulation
None of the above
Liberals think it harms markets; conservatives think it ensures fairness
27
Advertisers have no influence over media content.
False
True
28
What shows that media plays a big role in daily life?
People use multiple media devices every day
Media is essential for communication and getting information
All of the above
Media is integrated into work, education, and social activities
29
What are the three main tasks of modern media companies?
Advertising, product placement, and branding
All of the above
Managing products, platforms, and distribution (pipes)
Creating content, digital marketing, and data analysis
30
How would life be different without media?
Social interactions would be limited to in-person conversations
Entertainment options would be much fewer
All of the above
People wouldn't get real-time global news
31
Which of the following is NOT a characteristic of media hegemony?
Challenging dominant ideologies
All of the above
Reinforcing mainstream values
Questioning social norms
32
What does social constructionism emphasize in relation to technology?
Technology is an entirely neutral tool with no inherent influence
Technology is shaped by social, cultural, and economic forces
Technology determines social structures independently
None of the above
33
How have media technologies changed traditional media?
They have introduced new platforms and reshaped existing ones
They have eliminated the need for media regulations
They have completely replaced older media formats
They have made information less accessible to the public
34
You have started your research paper, group project and are going to ace this midterm!
False
True
35
In media conglomeration, what does "synergy" mean?
Decreasing media content across platforms
Maximizing benefits when company divisions collaborate
Competition between media outlets under the same company
Different media divisions operating separately
36
Media ownership influences the type of content that is produced.
True
False
37
What is a major effect of media globalization?
All of the above
Media content is becoming more uniform across cultures
A few multinational corporations dominate media markets
People have more access to diverse cultural content
38
What drives prime-time TV programming?
None of the above
Advertisers shape content to attract large audiences
Creative freedom with no advertiser influence
Promoting alternative lifestyles over profits
39
How does ideology function in media?
It shapes how the world is understood and judged
All of the above
It is always obvious to viewers
It only applies to politics
40
Television is rarely studied for its ideological influence.
True
False
41
Technological momentum suggests that human influence is stronger in the early stages of a technology’s development.
False
True
42
What does media ownership concentration mean?
Media is owned by many small, independent companies
None of the above
Ownership is becoming more decentralized
A few large corporations control most media
43
News organizations often reduce costs by increasing investigative journalism.
True
False
44
How do platforms like Google and Facebook influence what users see?
They prioritize content based on engagement and ad revenue
They have no control over the content people consume
They present all content equally for a fair balance
They allow users to fully control their content with no interference
45
How do streaming services differ from network TV?
They rely on advertisers
They depend on subscribers and audience demand
They avoid popular content
None of the above
46
How does horizontal integration affect media production?
It reduces the amount of cross-promotional media content
It promotes media content that can be repurposed across divisions
It prevents books from being adapted into films
It encourages independent media that avoids cross-promotion
47
How can media conglomerates use their power in politics?
Ensuring equal representation
Promoting a political agenda
Avoiding political coverage
Expanding diverse content

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