Some main visual techniques used in advertising are:

Salience, colour, symbolism and reading path

Advertisements are most effective when they:

Appeal to the audience's interest and emotions

The narrative structure is

Orientation, rising action, climax, falling action, resolution

Language features frequently used in infographics are:

Statistics and data, repetition, emotive language

A visual text communicating a message to the audience

An example of 'Show, Don't Tell' is

Belinda tummy was churning with anger. Hot tears fell from her eyes.

A visual representation of information or data

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Module C quiz

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Questions 20

Answers

1
The purpose of an infographic is to
All the above
Compare and contrast options or situations
Explain a complex process
Make complicated information easy to understand
2
Cartoons rely heavily on visual techniques to communicate its message
False
True
3
Advertising relies on visual techniques to achieve it's purpose
True
False
4
Visual techniques used in cartoons include
Colour, salience and symbolism
Symbolism, reading path and alliteration
Characterisation, hyperbole and symbolism
Font, emotive language and colour
5
Some main visual techniques used in advertising are:
Salience, colour, symbolism and reading path
Font size, emotive language, bold
Repetition, hyperbole and alliteration
Colour, symbolism, emotive language
6
Advertisements are most effective when they:
They spend a lot of money making it look good
Tell the audience the price of the object being sold
Appeal to the audience's interest and emotions
They use effective visual techniques to catch the audience's attention
7
What is the purpose of an advertisement?
To persuade people to take part in an event
All of the above
To sell an product
To persuade people to buy a product
8
The narrative structure is
Orientation, falling action, climax, rising action, conclusion
Orientation, climax, resolution
Orientation, body, conclusion
Orientation, rising action, climax, falling action, resolution
9
Language techniques used in persuasive speech include
Inclusive language and anecdotes
Imperatives, repetition and hyperboles
All the above
Symbolism, imagery and rhetorical questions
10
Advertising can be found in:
Social media, TV and the internet
Community spaces
Magazine and newspapers
All the above
11
Language features frequently used in infographics are:
Hyperbole, logos, jargon
Font size, colour, alliteration
Symbolism, salience, colour
Statistics and data, repetition, emotive language
12
Imperatives are
Suggestions
Questions
Commands
Not important
13
Infographics heavily rely on graphics to communicate information
True
False
14
The word 'infograph' is short for
Information graphic
Infomercial graphic
Informing graphic
Informing graph
15
Cartoons are
Pictures
A word heavy text communicating a message to the audience
Funny
A visual text communicating a message to the audience
16
An example of 'Show, Don't Tell' is
Belinda was upset. She was crying.
Belinda tummy was churning with anger. Hot tears fell from her eyes.
Belinda was crying.
Belinda was really really sad. Tears were running down her face.
17
A narrative should be engaging from the first sentence.
True
False
18
Cartoons can be
All of the above
Expressing an opinion of political situation
Easily understood when the audience knows the context that it was created
Commenting on aspects of social order
19
An infographic is:
A word heavy text to communicate information
A visual representation of information or data
An advertisement
A graph filled with information
20
When writing, an author should plan, draft and edit their work
False
True

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