Week 24: Unit 4 Review

Which of the following correctly defines target audience?

Identify the appeal: A dentist recommending a toothpaste brand on a commercial.

A writer needs to establish credibility so that the audience will trust him/her and engage with the argument.

A ______ in writing encourages the audience to take a step or action (through a form of behavior/mindset shift).

Identify the appeal: A charity ad showing heartbreaking images of starving animals to encourage donations. 

The writer presents one side of a debatable topic; it is personal, passionate, and emotional.

_______ refers to the specific tools/devices an author uses to convey meaning in writing.

____ is when an author intentionally uses language to evoke an emotional response from the audience.

The writer presents multiple sides of an issue; relies on the writer’s ability to look at a topic in a balanced way.

Which list of techniques is most often associated with pathos?

The primary goal of developing ______ is to convince the reader that the writer is knowledgeable and reliable. 

Rhetoric refers to:

The use of logic and reason to persuade an audience by presenting facts, data, and evidence to support a claim is:

A tone that is detached and unbiased is:

A technique is the same as a rhetorical appeal.

A tone that is thoughtful and reflective is: