Week 3 CB Online Quiz

Question 1

________ are human needs as shaped by individual personality and culture.

Accepted Answer

Wants

Question 2

The art and science of choosing target markets and building profitable relationships with them is called ________

Accepted Answer

marketing management

Question 3

Customer satisfaction is said to occur when ________.

Accepted Answer

a product's performance matches or exceeds customer expectations

Question 4

A marketing department is researching the size, density, location, age and occupation. Which environment is this?

Accepted Answer

demographic

Question 5

Which of the following is NOT a type of factor in a company's macroenvironment?

Accepted Answer

political

Question 6

A customer's lifestyle can be measured using the AIO dimensions. What does AIO stand for?

Accepted Answer

activities, interests, opinions

Question 7

________ is the act of obtaining a desired object from someone by offering something in return.

Accepted Answer

Exchange

Question 8

The segment that controls a larger proportion of income, wealth & consumption compared to others is ...

Accepted Answer

mature consumers

Question 9

Delighted customers, known as 'customer evangelists', are more likely to ________.

Accepted Answer

all of the above

Question 10

A sound marketing strategy begins with ________.

Accepted Answer

customer analysis

Question 11

A society's basic values, perceptions, preferences and behaviours are all part of its ________ environment

Accepted Answer

cultural

Question 12

A strategy focused on generating more sales from existing customers without changing a firm's products is _______

Accepted Answer

marketing penetration

Question 13

The first step in strategic planning is to ________.

Accepted Answer

define the company mission

Question 14

Which of the following is NOT a basic core concept of marketing?

Accepted Answer

revenue streams

Question 15

Which generation was once labelled 'the MTV generation' but has become the most educated generation to date

Accepted Answer

Gen X

Question 16

1. Which of the following is most essential to any definition of marketing?

Accepted Answer

customer relationships

Question 17

Which of the following statements best describes Millennials?

Accepted Answer

They prefer to seek out information at their leisure.

Questions 17