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Marketing in the Age of Alexa Flashcards | StudBud
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Marketing in the Age of Alexa
Marketing in the Age of Alexa
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Answers
1
True or False: LLM stands for Linguistic Learning Model
False
True
2
What company created Viv?
Samsung
Apple
Google
Microsoft
3
What is NOT one of the key reasons to use Alexa as a marketing platform?
Customer Retention
Customer Acquisition
Customer Satisfaction
Customer Engagement
4
AI platforms will only succeed if consumers have faith in them?
True
False
5
How many devices use Google Assistant?
400 million
300 million
100 million
200 million
6
“AI platforms work for multiple _____, but if they don’t serve the interests of the _____, they won’t be adopted"
Marketers, Organization
Organizations, Marketer
Customers, Stakeholder
Stakeholders, Customer
7
Type of computer software that uses artificial intelligence to perform tasks that typically require human intelligence.
Machine Learning
Deep Blue
Neural Network
Natural Language Processing
8
Which of the following is NOT one of the 3 things AI platforms must have to ensure consumer trust?
Accuracy
Allignment
Privacy
Sponsorships
9
TRUE or FALSE: Alexa makes customer acquisition HARDER by reducing the number of channels customers are acquired from.
False
True
10
What’s the main goal with AI platforms?
To offer a better view of consumer behavior
To be a source of information
To sell products
To become a superior sales channel that marketers seek
