Marketing-Chapter 1

Question 1

A professional sports team decides to move to another city. This decision is part of

Accepted Answer

market planning

Question 2

Designing, developing, maintaining,improving,and acquiring products or services so they meet customer needs and wants is

Accepted Answer

product/service management

Question 3

The number of viewers a program attracts

Accepted Answer

ratings

Question 4

All of the following are demographics except

Accepted Answer

price

Question 5

Describes how a business blends the four marketing elements of product, distribution, price, and promotion

Accepted Answer

marketing mix

Question 6

Define sports marketing

Accepted Answer

using sports to market products

Question 7

Explain the value of sports marketing to the economy

Accepted Answer

has a huge impact on the economy by creating jobs.

Question 8

Involves the locations and methods used to make products available to customers.

Accepted Answer

distribution

Question 9

Which of the following does NOT demonstrate the emotional value of sports?

Accepted Answer

taking a vacation to go see the Olympics

Question 10

The amount that customers pay for products

Accepted Answer

price

Question 11

Describe the basic concepts of marketing

Accepted Answer

the creation and maintenance of satisfying exchange relationships

Question 12

Influencing how people choose to spend their time and money on entertainment

Accepted Answer

entertainment marketing

Question 13

Using sports to market products

Accepted Answer

sports marketing

Question 14

Which of the following is an element of distribution

Accepted Answer

all of the above

Question 15

Define the 7 standards of marketing

Accepted Answer

chnl mgt., pricing, marketing, info mgt, promotion, selling, market plan

Question 16

The number of times per advertisement,game,or show that a product/service is connected with a athlete, team, entertainer

Accepted Answer

gross impression

Question 17

All of the following factors are important to the success of sports marketing except

Accepted Answer

celebrities

Question 18

The creation and maintenance of satisfying exchange relationships

Accepted Answer

marketing

Question 19

Some type of performance that people are willing to spend their money and spare time watching

Accepted Answer

entertainment

Question 20

Entertainment marketers can receive instant feedback through

Accepted Answer

all of the above

Question 21

Common characteristics of a group, such as age, marital status, gender, and income level

Accepted Answer

demographics

Question 22

What a business offers customers to satisfy needs

Accepted Answer

product

Question 23

Explain the marketing mix

Accepted Answer

the four marketing elements of product, distribution, price, and promotion

Question 24

Ways to make customers aware of products and encourage them to buy

Accepted Answer

promotion

Question 25

The primary focus of marketing is

Accepted Answer

satisfying customer needs

Question 26

Amount of money individuals have available to spend after paying for necessities of life and other fixed expenses

Accepted Answer

discretionary income

Marketing-Chapter 1

Questions 26

Marketing-Chapter 1

Questions 26