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Marketing Essentials
Marketing Essentials
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Test your knowledge on the fundamental concepts and techniques of marketing
Flashcards
17 cards
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Practice quiz
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Questions
17
Answers
1
Market surveys are only for large businesses.
True
False
2
Which is a benefit of internet surveys?
No visuals allowed
Limited responses
Immediate data analysis
High cost
3
True or false: Marketing only focuses on selling products.
True
False
4
What type of survey question is this?
Close-ended
Open-ended
5
What is the purpose of a market survey?
To create advertisements
To reduce competition
To gather information about potential customers' preferences
To increase product prices
6
What is a benefit of personal surveys?
Immediate feedback
High cost
No personal touch
Limited questions
7
Which are examples of customer groups? (can be more than 1)
Age
Income
Gender
Favorite color
8
What is a target market?
Potential competitors
All customers
Specific customer group
Random customers
9
How do we analyze survey data?
Observe trends
Ignore trends
Guess results
Think of possible reasons for results
10
What should come first in a questionnaire?
Difficult questions
General questions
Sensitive questions
Personal questions
11
To begin a market survey, what do we need to know?
Advertising methods
Sales strategies
Market survey objectives
Product pricing
12
Which is
NOT
a type of survey method in EBS?
Personal survey
Group survey
Internet survey
Postal survey
13
Which is a common reason to conduct a market survey?
Know about competitors
Limit customer feedback
Increase product prices
Understand target customers
14
Which survey method(s) allow(s) immediate feedback?
Personal survey
Internet survey
Postal survey
Telephone survey
15
What is a close-ended question?
Requires long responses
Open for discussion
Has specific answers
Is always numeric
16
What is the last step in conducting a survey?
Analyse the data
Design the questionnaire
Choose the method
Conduct the survey
17
What is the first step in marketing?
Identifying product features
Identifying competitors
Identifying market trends
Identifying potential customers
