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Branding Copyright Interactive Media Eich Flashcards | StudBud
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Branding Copyright Interactive Media Eich
Branding Copyright Interactive Media Eich
20 terms
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1
The project scope
only states resources required
covers the basics of a project
defines many aspects of the project
is written only by the project manager
2
Typical project brief consists of
Goal
Objectives
All
Approach
3
Which is the purpose of a Project Brief?
Describe an agreed position from which the project can start
Describe the information needs of the project's stakeholders
Describe the reporting requirements of the project board
Describe the configuration management that will be used
4
What is one way to incorporate branding strategies into a concept proposal.
Ensure that your proposal is the shortest
Make sure your proposal is the cheapest
Consistently refer to the client as a VIP
Consistently use your colors and logo
5
What does a Creative Commons licence do?
Protects innovation.
Allows public access to data.
Controls the use of public data.
Allows legal file sharing.
6
Which are NOT covered by Copyright?
Ideas, Facts, Data
Ideas, Facts, directions
Igloos, farms, dictations
Ideas, fads, Data
7
Why is it important for designers to protect their intellectual property?
It ensures that designer’s ideas cannot be sold by others
It allows competing designers to share ideas
It enables their ideas to be marketed on a global scale
It ensures that all future designs are successfully patented
8
Intellectual Property is protected by copyright and includes:
all of the above
music
web content
published work
9
Project Scope:
should be managed from the project concept through closing
is usually not a problem after the contract has been signed
is of concern only at the start of the project
is mainly a problem to be handled during project execution.
10
What does interactive media consist of?
video games
All of these
the internet
virtual reality
11
Project Brief
create the game program using text-based program
isa description of the requirements.
_Check that the game program meets the requirements.
is about what you need to do and when you need to doit.
12
Which of these is NOT a benefit of branding?
Identifies specific products
Helps retailers
Reduces the level of perceived consumer risk
Promotion
13
Example of interactive media?
Writting
Research
Game
Reading
14
What is a scope creep?
Changes in the requirements of a project.
To secure a copyright.
Elements of a project.
The view of c certain document.
15
Interactive Media refers to...
technology designed for a specific purpose.
digital computer-based products which respond to the user's actions.
a way to create something new using technology.
books, movie, television, stream services, and other entertainment.
16
Intellectual Property
refers to 'artificial intelligence', includes built-in brain
refers to 'Homo sapiens' possessions', includes estate
refers to 'creations of the mind', includes films, essays
refers to 'smart people's property', includes supercomputers
17
A NonCommercial Creative Commons License allows you to
Only use the work for noncommercial purposes
Keep the work the same and sell it
Sell the new work
Change the work and sell it
18
A target audience is...
a group of people who get angry at commercials
the group of people toward which an argument is directed
statistics, examples, and quotes
people not expected to buy a product
19
What is branding
Graphic Design
A marketing strategy that differentiates a company
Stamping a cow
Advertising
20
Project scope
Changes that increase the amount of work, orscope, that a project requires.
Detailed written goals and limits for a project.
Dictates when work needs to be completed.
Outlines the amount and type of work to be completed.
