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Advertising Crash Course Flashcards | StudBud
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Advertising Crash Course
Advertising Crash Course
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Flashcards
50 cards
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Practice quiz
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Questions
50
Answers
1
Name this slogan...
American Express
La Trobe University
Australian Catholic University
Monash University
2
Identify the Rhetorical Appeals in the picture
Logos
Ethos
Mood
Pathos
3
Which type of advertisisng is pathos
Statistics/logic
Credibility
Emotional
4
Match the logo with the company
Addidas
Under Armour
Reebok
Nike
5
Match the logo with the company
Taco Bell
Burger King
McDonald's
Quizno's
6
Developing advertising strategies
Builds Relationships with Customers
Increase Brand Awareness
All of above
Increase Company's Profits
7
Who owns this logo?
Starbucks
McDonald's
Gap Cofee
Cafe Raee
8
Name this slogan...
BMW
Audi
Gilette
Coco Pops
9
Which advertising strategies does this ad use?
Facts and Figures
Snob Appeal
Humour
Celebrity Endorsement
10
What is the purpose of a billboard advertising McDonalds' newest burger?
To look at
Entertain
Inform
Persuade
11
Match the logo with the company
Kentucky Fried Chicken
Papa John's
Pawn America
Leeann Chin
12
Guess this brand...
Pirelli
Michelin
Dunlop
Chumpy McChumps
13
Advertising strategies include...
celebrity endorsement
testimonial
All of the above
bandwagon
14
Name this brand...
Unilever
Dreamworks
BCF
Moonshine Pictures
15
Name this brand...
Monster
Amp
G2
Pepsi Maxx
16
Which of the following advertising strategies is an "appeal to credibility"?
Ethos
Logos
Pathos
17
What app is this logo for?
Facebook
Twitter
MySpace
Instagram
18
A short, memorable catch phrase used in ad campaigns.
mascot
slogan
brand
logo
19
What advertising strategies are used to target children?
All of the above
Jingles
Brand characters
Bright colours
20
Endorsements, product placement and sponsorships are common advertising strategies
True
False
21
BONUS QUESTION! What is featured on the curtains of The Simpsons' kitchen?
Suns
Corn
Oranges
Nothing
22
Coca-Cola utilizes marketing strategies that include only traditional advertising.
True
False
23
Name this brand...
Hello Kitty
Brut
Cats Paradise
Manchester United
24
Which two rhetorical appeals are utilized in the advertisement?
Ethos
Pathos
Logos
25
Match the logo with the company
NBC
Microsoft
CBS
ABC
26
Which type of advertisisng is ethos
Credibility
Emotional
Statistics/logic
27
Which of the following advertising strategies means "snob appeal"?
Using the product will make you more beautiful
Persuades you to stand out from the crowd and be better than others
Creates feelings by using words that describe good things
Using people who tell you how great the product is
28
Name this slogan...
Mars Bar
Kit Kat
Cadbury
Pringles
29
Match the logo with the company
UPS
Amazon
Adventure
Apple
30
Which two advertising strategies are primarily used?
Testimonial and Emotional Appeal
Glittering Generalities and Scientific Appeal
Emotional Appeal and Plain Folks
Plain Folks and Bandwagon
31
Name this slogan...
Funfiends Adventure Park
Hasbro
Fisher Price
Karicare Baby Formula
32
Name this brand...
Couture
Chanel
Kate Spade
Coach
33
Name this brand...
Taco Loco
Taco Johns
Taco Bell
Tres Taco
34
Name this brand
WWF
FWF
WWE
WFW
35
Name this brand...
Netflix
Flickr
Magna Flow
Fram
36
Identify the Rhetorical Appeals in the picture
Ethos
Logos
Pathos
Aristotle
37
Identify the FOUR branding strategies company's use to gain consumers.
science, technology, innovation, production
Apple, Nike, Amazon, Red Bull
create, share, produce, purchase
brand identity, advertising, partnerships/sponsorships, packaging/buying
38
Ethos, logos, pathos are examples of advertising strategies?
No
Yes
39
Advertisements DON'T use rhetorical appeals in their ads
False
True
40
Name this brand...
Ferarri
Hetherton Stud Park
Melbourne Jockey Club
Southern Joust
41
Name this slogan...
Ferarri
Mercedes
BMW
Holden
42
Which type of advertisisng is logos
Credibility
Statistics/logic
Emotional
43
Match the logo with the company
Amazon
UPS
U.S. Postal Service
Fed Ex
44
Guess this brand...
Mr Sheen
La Porchetta
Chupa Chups
Pringles
45
Name this brand...
The Airforce
The Navy
Addias
Nike
46
Guess this brand...
Breville
Australian Locksmiths
LG
AAMI
47
Identify the Rhetorical Appeals in the picture
Noun
Pathos
Logos
Ethos
48
Name this slogan...
Wendys
McDonalds
KFC
Hungry Jacks
49
Which
two
rhetorical appeals are used in this ad?
ethos and logos
ethos and pathos
pathos and logos
50
Name this brand...
Space X
Boeing
Windows
NASA
